5
Apr

Is Voice Search a Trend in Marketing?

Traditionally, searching for products or services online involves consumers typing keywords and phrases into a search engine such as Google or Bing. These phrases and keywords then bring up relevant pages that a consumer can choose from. Now, with the rise of voice recognition technology, a new form of searching has taken hold in marketing: […]

2
Apr

What does AI mean for the modern marketer?

AI is a buzzword that is getting a lot of attention lately. And while many marketers have a good understanding of what AI or Artificial Intelligence is, many of us still haven’t wrapped our heads around how we benefit. Part of the difficulty is that the most advanced applications are still aspirational. The technology hasn’t […]

5
Mar

What is Creative Consistency?

Being creative and consistent are important to being a successful marketer. To that end, the idea of Creative Consistency is an important tool that marketers should use in order to create and manage their brands effectively. But, what is creative consistency? Defining Creative Consistency Creative Consistency refers to the ability to maintain a regular message […]

5
Feb

Be Smart: Save Money With Integrated Campaigns

Question: Is it better to have four chefs cook one dish, or one chef cook four? You may be wondering how a question like this is relevant to a discussion on integrated campaigns, but you’d be surprised at how much the two relate. At first, more hands and brains in the kitchen may seem like […]

5
Feb

Why we should be where the customers are (Customer Preference)

Do you know where you should be establishing brand presence? There are a dizzying number of options available, from traditional marketing to digital marketing to the multitude of sub-categories in each. Social media marketing alone has over 200 active social media networking sites for you to consider. So which of these channels deserve our marketing […]

4
Jan

How to Boost Your Twitter Engagement

Do you know why most individuals and businesses really use Twitter? Sure, they might be interested in industry information. Or they might want to stay up on politics, world events, entertainment, and public opinion. But when it really boils down to it, most people—particularly professionals and businesses—want attention. Yup. Most brands are using Twitter for self-serving purposes. So […]

3
Jan

Are you Using the Right Hashtags?

What hashtags should you use? Are you using the right hashtags to grow your business? When sharing content on social media, we all want to get the most reach possible. Otherwise, we’re just talking to ourselves! That’s just silly. So, how can you use hashtags to get the most bang for your buck on social […]

2
Jan

Market to Millennials Using These Social Media Tips

Are you worried that the answer to the question “how should I market to millennials” will be Snapchat? Don’t worry. I’m not going to say Snapchat. Actually, one of the reasons why Snapchat is so popular with millennials (those born between the years of 1982 and 2000, roughly) and Generation Z (the post-millennial generation) is […]

1
Jan

How to Use Social Media Engagement to Grow Your Business

Should you be engaging with your customers on social media? You better believe it! But there are two sides to the answer of the social media engagement question—why you need to engage with your customers on social media… and how to do it. Why Engage? Pssst! In case you haven’t heard: People don’t like to be sold to! Nobody […]

5
Dec

A Night in Review: CAMP 2017 Marketing Awards

A night of good fun, food, and entertainment! Not a bad way to spend a Thursday. This was the scene of CAMP’s 2017 Marketing Awards which took place at the TIFF Bell Lightbox on Thursday, November 9th. On this exciting night, marketers and guest from across Canada gathered to celebrate some of the biggest and […]