3
Sep

Merging Digital with Real Life

Dare a preteen not to look at their smartphone or use their laptop for a day. They probably wouldn’t last 30 minutes. In fact, I’m willing to bet most adults wouldn’t last an hour without having the urge to check their messages or social media. A quick Google search (or even a look around you) […]

2
Sep

Selecting Your Digital Toolkit

Digital Tools Every Content Marketer Should Add to Their Toolkit With the invention of the Internet, the scope of marketing has changed. We have information at our fingertips, a new app is invented everyday, and we’re connected with each other like never before. Today marketers must be digitally-savvy. A skill set specific to the online […]

1
Sep

What is Content Marketing?

Defining Content Marketing Content Marketing is one of today’s most popular marketing platforms. This type of marketing involves creating, publishing, and distributing content for an intended audience. This content could take many forms: blog articles, social media posts, infographs, whitepapers, videos, all meant to educate audiences on a particular topic in the writer’s industry. For […]

1
Aug

How to Respond to Negative Reviews & Comments on Social Media

Do you know how to respond to negative reviews and comments on social media? From Facebook and Twitter to TripAdvisor and Yelp, social media helps us connect with our customers. Unfortunately, this also open us up to criticism. How do you react when someone says something negative about your business? If you’re like most people, […]

1
Aug

Social Media for SMBs 101

Any entrepreneur who’s been in business for more than ten minutes has heard about social media and its impact on small business success. And while many entrepreneurs are quick to jump on the social media bandwagon (over 50 million Facebook business pages so far), few truly understand what it’s for and how best to employ […]

31
Jul

Leveraging LinkedIn

LinkedIn is one of the most powerful social networking and marketing tools currently available. It is free to join and provides access to connect with thousands of business professionals and like-minded people in many industries. LinkedIn is used for a variety of different purposes. Whether you are looking for a new job, connecting with new […]

31
Jul

LinkedIn Learnings with CAMP

Toronto, ON. It was a day of professional learning and business networking at the LinkedIn offices as Ismaell-Antoine Gaumond, Customer Success Manager at LinkedIn, and Michelle Oliveira, Owner, getsocialtoday.ca , conducted an interactive presentation on leveraging LinkedIn to increase business opportunities. With over 500 million people and 9 million companies currently on LinkedIn, both individuals […]

14
Jul

Thinking Outside the Box: Growth Hacking

In today’s business world, disruption is inevitable. In order to stay ahead of that disruption, companies need to be constantly learning and constantly improving. This is exactly what “growth hacking” entails. Growth hacking is rapid experimentation across marketing channels and product development to identify the most effective way to grow a business. Sean Ellis, entrepreneur […]

10
Jul

Developing a Value Proposition (without an MBA)

Even DIY entrepreneurs have heard the term “value proposition,” but it’s a sad truth that many businesses simply don’t have one—and you probably don’t either. Maybe you haven’t had the time to make one. Maybe you think your business is simple enough that it’s not needed. Or maybe you just don’t know what a value […]

7
Jul

Understanding the Importance of ROI

Return on Investment (ROI) is one of the fundamental components of your business. As a business owner, spending time and money on certain campaigns, products, technology, etc. to increase your profit and obtain new customers should be at the forefront of your mind. What’s tricky about ROI, however, is its degree of uncertainty. As a […]