3
Jan

Are you Using the Right Hashtags?

What hashtags should you use? Are you using the right hashtags to grow your business? When sharing content on social media, we all want to get the most reach possible. Otherwise, we’re just talking to ourselves! That’s just silly. So, how can you use hashtags to get the most bang for your buck on social […]

2
Jan

Market to Millennials Using These Social Media Tips

Are you worried that the answer to the question “how should I market to millennials” will be Snapchat? Don’t worry. I’m not going to say Snapchat. Actually, one of the reasons why Snapchat is so popular with millennials (those born between the years of 1982 and 2000, roughly) and Generation Z (the post-millennial generation) is […]

1
Jan

How to Use Social Media Engagement to Grow Your Business

Should you be engaging with your customers on social media? You better believe it! But there are two sides to the answer of the social media engagement question—why you need to engage with your customers on social media… and how to do it. Why Engage? Pssst! In case you haven’t heard: People don’t like to be sold to! Nobody […]

5
Dec

A Night in Review: CAMP 2017 Marketing Awards

A night of good fun, food, and entertainment! Not a bad way to spend a Thursday. This was the scene of CAMP’s 2017 Marketing Awards which took place at the TIFF Bell Lightbox on Thursday, November 9th. On this exciting night, marketers and guest from across Canada gathered to celebrate some of the biggest and […]

4
Dec

Networking, from age 3 to 93

Everyone has been building the skill of networking since the age of 3, we just may not have realized As I am starting out my professional career in the world of business and marketing, I have constantly heard the notion of how important networking is. I consider networking to be one of the most important […]

2
Dec

Building an Immersive Brand Experience

Keeping customers interested and engaged in your brand is a full time job. Marketers need to create content and media that aligns with their brand image and message in order to maintain continuity and allow brand awareness and positive brand associations to grow in consumers’ minds. An immersive brand experience allows customers to interact with […]

1
Dec

Experiential Marketing 101

Experiential marketing allows consumers to physically interact with a brand in a memorable and unique fashion. This is done by immersing the consumer in a controlled environment meant to associate the brand with positive emotions. There are a number of reasons why a brand would run an experiential marketing campaign: Generate buzz around a product […]

2
Nov

Get Your Strategic Bearings with Environmental Scanning

Look both ways before crossing the street. That cautionary lesson has drummed into us since childhood, and with good reason. You should always be aware of yourself and your surroundings before stepping off the curb. When kids do this, it’s called basic personal safety. When businesses do it, it’s called environmental scanning. What is environmental […]

1
Nov

Marketing 101 with a Digital Spin

Type “marketing strategy” into Google (or Bing if that’s your thing), and you’ll most likely find something along the lines of “short-term and long-term tactics that contribute to the overall strategic goals of a company.” According to Business Dictionary, a marketing strategy is defined as an organization’s strategy that combines all of its marketing goals […]

19
Oct

CAMP’s Annual Awards Gala – Celebrating A Night of Marketing Magic!

Fall has officially started and that can only mean three things: 1) Cooler weather 2) Pumpkin Spice Lattes 3) CAMP’s Annual Marketing Awards Gala Yes, it’s that time of year again! The time where we stop and celebrate the best and brightest of the marketing industry and showcase those individual marketers who go above and […]