Blog - Canadian Association of Marketing Professionals

2
Nov

Get Your Strategic Bearings with Environmental Scanning

Look both ways before crossing the street. That cautionary lesson has drummed into us since childhood, and with good reason. You should always be aware of yourself and your surroundings before stepping off the curb. When kids do this, it’s called basic personal safety. When businesses do it, it’s called environmental scanning. What is environmental […]

1
Nov

Marketing 101 with a Digital Spin

Type “marketing strategy” into Google (or Bing if that’s your thing), and you’ll most likely find something along the lines of “short-term and long-term tactics that contribute to the overall strategic goals of a company.” According to Business Dictionary, a marketing strategy is defined as an organization’s strategy that combines all of its marketing goals […]

19
Oct

CAMP’s Annual Awards Gala – Celebrating A Night of Marketing Magic!

Fall has officially started and that can only mean three things: 1) Cooler weather 2) Pumpkin Spice Lattes 3) CAMP’s Annual Marketing Awards Gala Yes, it’s that time of year again! The time where we stop and celebrate the best and brightest of the marketing industry and showcase those individual marketers who go above and […]

3
Oct

Micro-Influence: The Next Form of Influencer Marketing

When we think about marketing influencers, a number of different people come to mind.  Celebrities, trendsetters, and bloggers are just a few examples of the types of people capable of bringing particular products and services to a consumer’s attention. While traditional influencers use their work and popularity to build large followings on Facebook, Twitter, and […]

2
Oct

Influencers Are Redefining the Marketing Industry

Recommendations and word-of-mouth from friends and family are steadily becoming two of the main ways that a consumer learns about a product or service and whether or not it is worth their time and money to purchase it.  Influencers play an active role in this field; their highly-valued expertise and opinions are capable of persuading […]

1
Oct

Identifying Your Community

Defined as a person or group with the ability to influence the behaviour and opinions of others, influencers can make up a significant part of your marketing strategy by helping to market your products or services. For example, if you are marketing makeup products to your customers, engaging the help of popular beauty bloggers who […]

3
Sep

Merging Digital with Real Life

Dare a preteen not to look at their smartphone or use their laptop for a day. They probably wouldn’t last 30 minutes. In fact, I’m willing to bet most adults wouldn’t last an hour without having the urge to check their messages or social media. A quick Google search (or even a look around you) […]

2
Sep

Selecting Your Digital Toolkit

Digital Tools Every Content Marketer Should Add to Their Toolkit With the invention of the Internet, the scope of marketing has changed. We have information at our fingertips, a new app is invented everyday, and we’re connected with each other like never before. Today marketers must be digitally-savvy. A skill set specific to the online […]

1
Sep

What is Content Marketing?

Defining Content Marketing Content Marketing is one of today’s most popular marketing platforms. This type of marketing involves creating, publishing, and distributing content for an intended audience. This content could take many forms: blog articles, social media posts, infographs, whitepapers, videos, all meant to educate audiences on a particular topic in the writer’s industry. For […]

1
Aug

How to Respond to Negative Reviews & Comments on Social Media

Do you know how to respond to negative reviews and comments on social media? From Facebook and Twitter to TripAdvisor and Yelp, social media helps us connect with our customers. Unfortunately, this also open us up to criticism. How do you react when someone says something negative about your business? If you’re like most people, […]