Blog - Canadian Association of Marketing Professionals

7
Jun

Where is Marketing Headed?

Marketing as an industry,  has a rich history. From the “Mad Men” of Madison Avenue in the 1960s to today’s modern advertising agencies, the industry has been shaped and changed by society’s tastes and preferences of the time. But, where is marketing headed?  What does the future hold for this timeless industry? A Greater Shift […]

2
May

3 Ways On How to Measure A Successful PR Campaign

3 Ways On How to Measure A Successful PR Campaign

Millions of views, thousands of sign-ups, and large financial gains — all the results of a successful PR campaign, right? Well, not necessarily. Believe it or not, measuring the success of a campaign is quite tricky. No matter how viral a campaign may be, public opinion is still difficult to measure. Positive results from good […]

2
May

Why PR & Marketing Work Better Together

Why PR & Marketing Work Better Together

At an organization’s core, public relations and marketing are separate entities. However, in order for a brand to be successful for a sustainable period of time, their PR and marketing strategies need to complement one another. Organizations that have an objective and value proposition that is consistent in their PR and marketing efforts will be […]

1
May

Why Should PR Be Part of Your Marketing Strategy

Why should PR be part of your marketing strategy

Public Relations (PR) is an important part of marketing. PR, the practice of managing the spread of information about a particular brand or company is important to that company’s self image. At times, PR can save the reputation of a brand or promote it to new heights. So, when planning your marketing strategy here’s why […]

5
Apr

Is Voice Search a Trend in Marketing?

Traditionally, searching for products or services online involves consumers typing keywords and phrases into a search engine such as Google or Bing. These phrases and keywords then bring up relevant pages that a consumer can choose from. Now, with the rise of voice recognition technology, a new form of searching has taken hold in marketing: […]

2
Apr

What does AI mean for the modern marketer?

AI is a buzzword that is getting a lot of attention lately. And while many marketers have a good understanding of what AI or Artificial Intelligence is, many of us still haven’t wrapped our heads around how we benefit. Part of the difficulty is that the most advanced applications are still aspirational. The technology hasn’t […]

5
Mar

What is Creative Consistency?

Being creative and consistent are important to being a successful marketer. To that end, the idea of Creative Consistency is an important tool that marketers should use in order to create and manage their brands effectively. But, what is creative consistency? Defining Creative Consistency Creative Consistency refers to the ability to maintain a regular message […]

5
Feb

Be Smart: Save Money With Integrated Campaigns

Question: Is it better to have four chefs cook one dish, or one chef cook four? You may be wondering how a question like this is relevant to a discussion on integrated campaigns, but you’d be surprised at how much the two relate. At first, more hands and brains in the kitchen may seem like […]

5
Feb

Why we should be where the customers are (Customer Preference)

Do you know where you should be establishing brand presence? There are a dizzying number of options available, from traditional marketing to digital marketing to the multitude of sub-categories in each. Social media marketing alone has over 200 active social media networking sites for you to consider. So which of these channels deserve our marketing […]

4
Jan

How to Boost Your Twitter Engagement

Do you know why most individuals and businesses really use Twitter? Sure, they might be interested in industry information. Or they might want to stay up on politics, world events, entertainment, and public opinion. But when it really boils down to it, most people—particularly professionals and businesses—want attention. Yup. Most brands are using Twitter for self-serving purposes. So […]