Blog - Canadian Association of Marketing Professionals


How to Respond to Negative Reviews & Comments on Social Media


Do you know how to respond to negative reviews and comments on social media? From Facebook and Twitter to TripAdvisor and Yelp, social media helps us connect with our customers. Unfortunately, this also open us up to criticism. How do you react when someone says something negative about your business? If you’re like most people, […]


Social Media for SMBs 101


Any entrepreneur who’s been in business for more than ten minutes has heard about social media and its impact on small business success. And while many entrepreneurs are quick to jump on the social media bandwagon (over 50 million Facebook business pages so far), few truly understand what it’s for and how best to employ […]


Leveraging LinkedIn


LinkedIn is one of the most powerful social networking and marketing tools currently available. It is free to join and provides access to connect with thousands of business professionals and like-minded people in many industries. LinkedIn is used for a variety of different purposes. Whether you are looking for a new job, connecting with new […]


LinkedIn Learnings with CAMP


Toronto, ON. It was a day of professional learning and business networking at the LinkedIn offices as Ismaell-Antoine Gaumond, Customer Success Manager at LinkedIn, and Michelle Oliveira, Owner, , conducted an interactive presentation on leveraging LinkedIn to increase business opportunities. With over 500 million people and 9 million companies currently on LinkedIn, both individuals […]


Thinking Outside the Box: Growth Hacking

Growth Hacking

In today’s business world, disruption is inevitable. In order to stay ahead of that disruption, companies need to be constantly learning and constantly improving. This is exactly what “growth hacking” entails. Growth hacking is rapid experimentation across marketing channels and product development to identify the most effective way to grow a business. Sean Ellis, entrepreneur […]


Developing a Value Proposition (without an MBA)


Even DIY entrepreneurs have heard the term “value proposition,” but it’s a sad truth that many businesses simply don’t have one—and you probably don’t either. Maybe you haven’t had the time to make one. Maybe you think your business is simple enough that it’s not needed. Or maybe you just don’t know what a value […]


Understanding the Importance of ROI


Return on Investment (ROI) is one of the fundamental components of your business. As a business owner, spending time and money on certain campaigns, products, technology, etc. to increase your profit and obtain new customers should be at the forefront of your mind. What’s tricky about ROI, however, is its degree of uncertainty. As a […]


How to Use Marketing to Grow a Sustainable Business


As a business owner, you are often thinking about ways to grow the success of your business. Important questions to ask yourself are: Where could the company’s resources and budget be used most effectively? How can I grow my business and bring in more customers? What best practices will ensure my business continues to be […]


Four Reasons to Enter the 2017 CAMP Awards

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It’s that time of year again!  Registration has opened for CAMP’s annual marketing awards where marketers from across Canada are invited to submit their best work for consideration. With the annual CAMP awards and our new Online Awards coming in the fall, we seek to reward and celebrate those individual marketers who have demonstrated outstanding […]


Why Companies Need a Digital Marketing Strategy

As a business owner, one of the fundamentals of success is being where your customers are and providing products and solutions to to address their needs at the right time. While this might seem like a tall order,  and so it is, digital marketing practices have made it easier for business owners to engage with […]