Blog - Page 3 of 24 - Canadian Association of Marketing Professionals


How marketers can leverage emerging location technology to drive sales, sign-ups, and everything in between

EQ Works

Digital Marketing in 2017 – Location, Location, Location How marketers can leverage emerging location technology to drive sales,  sign-ups, and everything in between By: Mark Ditkofsky VP Business Development and Strategic Partnerships at EQ Works The location revolution has begun. As digital advertisers and buyers continue to uncover and develop more efficient methods to drive […]


The Concept of “Dark Social” and Why it is Important to Marketers


Dark Social first appeared in a 2012 article for The Atlantic and was coined by senior editor Alexis C. Madrigal.  It is defined as “the sharing of social content that occurs outside of what Web Analytics programs can track and measure.”[1] For example, say you found an interesting article on The Globe and Mail or […]


5 tips after completing Post-Secondary

Seneca College

In the middle of December after participating in a two year marketing business program at Seneca College, I finished school and was ready for my first full-time job! During the weeks leading up to my final exam, I kept asking myself various questions. It was time to process the changes that were ahead for me, […]


How The MAD Mix became a platform

MAD Mix Logo

The MAD Mix started out as an idea. Being both very communicative individuals passionate about advertising and marketing, we were missing an outlet that allowed us to truly express that same passion that brought us together as friends. We were encouraged to start The MAD Mix from our professors mainly to build ourselves professionally as […]


Super Bowl Ads 2017 – Best and Worst Edition

Super Bowl

The Super Bowl has come and gone once again! There was food everywhere, Lady Gaga and her drones flew through the halftime show flawlessly and the greatest of all time, Tom Brady, gave fans another reason to love him or hate him. With most of the world watching, the ads during the breaks are held […]


In our Marketing Toolkit: How to Improve Networking.

Vaughan Business Expo

There are so many elements to marketing. At CAMP, we love to explore each and every side of this incredible profession. We are very pleased to say, that networking was the focus at the Vaughan Business to Business Expo on Wednesday February 1, 2017, an annual trade show/conference organized by VBEC that unites entrepreneurs and […]


Branching Out: Degrees Every Marketer Should Consider


Marketing is a constantly evolving field that requires those in it to be just as creative. You can’t be at the top of your game if you don’t push yourself and learn new things. This is exactly the reason why some of the best marketers in the world are those who are constantly learning; some […]


Is a Criminal Justice Degree Right for You

Is a Criminal Justice Degree Right for You

Choosing to further your education and go for an online degree is a big decision. Once you’ve decided to go for your degree, the next stage is to decide what you want to major in. A degree in criminal justice can be a wonderful, challenging, and rewarding path to take. Is a criminal justice degree […]


Going Digital: Are You Ready for Bitcoin?


Bitcoin hit a new high after it was traded at a rate of more than US$1,000 just a few days ago. While the gap between last year’s lowest valuation of the digital currency and the latest valuation rate is still enormous, more people are convinced that digital currency is slowly taking over the future. Bitcoin […]


Celebrity Marketing: Use it to Boost Business

Celebrity Marketing

Nowadays, a lot of the products that we use have been endorsed by celebrities in some shape or form.  Your favorite skin cream may have been used by a model in a commercial, while Jenelle from Teen Mom 2 seems to advertise anything she is offered on her Instagram feed.  The idea of celebrity marketing […]