Blog - Page 3 of 23 - Canadian Association of Marketing Professionals


Going Digital: Are You Ready for Bitcoin?


Bitcoin hit a new high after it was traded at a rate of more than US$1,000 just a few days ago. While the gap between last year’s lowest valuation of the digital currency and the latest valuation rate is still enormous, more people are convinced that digital currency is slowly taking over the future. Bitcoin […]


Celebrity Marketing: Use it to Boost Business

Celebrity Marketing

Nowadays, a lot of the products that we use have been endorsed by celebrities in some shape or form.  Your favorite skin cream may have been used by a model in a commercial, while Jenelle from Teen Mom 2 seems to advertise anything she is offered on her Instagram feed.  The idea of celebrity marketing […]


5 Things Every Medical Marketer Should Know

Medical Marketing

From marketing medical devices to teams of doctors, to helping to launch new apps for advancing consumer healthcare awareness, medical marketers help to bridge the gap between healthcare professionals and patients worldwide. Having a background in medicine, such as a familiarity with the RN to MSN curriculum can be a great advantage to marketers in […]


The Fundamental Differences between Online Learning and Traditional Learning

Online Learning

Information and communication technology enables students to learn and interact with their teachers online. Many students prefer online learning because of its flexibility, ease of access, low cost, and speed, among other advantages. Teachers have a different experience when teaching online. Live online lessons share some similarities with traditional classroom lessons. Teachers present the subject […]


How to Improve Your Business’ Marketing Strategies

Marketing Strategies

As a business owner, improving your marketing strategies is hugely important to the success of your company. However, with marketing trends constantly coming and going, entrepreneurs who have little to no experience of marketing can often struggle to effectively get the word out about their brand, products and services, which can lead to a decline […]


The Best Ways to Go Big on Social Media

Social Media

Starting a business is just the first step. Creating a product that customers actually want and marketing that product properly are the next. To have a successful business, you really can’t negate the power of social media and internet marketing in general. Fortunately, going big on social media is not as difficult as you think. […]


Tips for Marketing a Health Care Practice


As you near the end of your studies for your health care law degree it’s only natural to start thinking about your future career. If that future happens to be running your own health care practice, then you will need to brush up on your marketing skills as well. Sure, your masters in health policy […]


How to Market Yourself Online

Content Marketing - CAMP

A natural sales professional can sell almost anything, but selling ‘yourself’ is a totally different ordeal. In the world of marketing, potential clients and customers won’t buy what you’re selling until they know who they are doing business with pretty well. With a regularly updated blog, marketing yourself online isn’t hard at all. A masters […]


How to Recruit and Retain the Best Staff

Blog Posts

In order to build and have a successful business you need to be surrounded by staff that understands how to do their job, and do it well. Because great employees don’t usually just come knocking at your door, it’s important to know how to recruit and then retain the best staff so your business can […]


Insurance Solutions for Today’s Marketing Professionals

Canadian Association of Marketing Professionals - CAMP

Today’s marketing professionals face increasing demands on their creativity, execution, and delivery of services as buyers of marketing services have become more sophisticated.  As buyers’ knowledge and experience levels continue to rise, so do their demands for expertise. This type of business environment requires an effective risk management plan to protect independent marketing professionals against […]