Blog - Page 3 of 26 - Canadian Association of Marketing Professionals


LinkedIn Learnings with CAMP

Toronto, ON. It was a day of professional learning and business networking at the LinkedIn offices as Ismaell-Antoine Gaumond, Customer Success Manager at LinkedIn, and Michelle Oliveira, Owner, , conducted an interactive presentation on leveraging LinkedIn to increase business opportunities. With over 500 million people and 9 million companies currently on LinkedIn, both individuals […]


Thinking Outside the Box: Growth Hacking

In today’s business world, disruption is inevitable. In order to stay ahead of that disruption, companies need to be constantly learning and constantly improving. This is exactly what “growth hacking” entails. Growth hacking is rapid experimentation across marketing channels and product development to identify the most effective way to grow a business. Sean Ellis, entrepreneur […]


Developing a Value Proposition (without an MBA)

Even DIY entrepreneurs have heard the term “value proposition,” but it’s a sad truth that many businesses simply don’t have one—and you probably don’t either. Maybe you haven’t had the time to make one. Maybe you think your business is simple enough that it’s not needed. Or maybe you just don’t know what a value […]


Understanding the Importance of ROI

Return on Investment (ROI) is one of the fundamental components of your business. As a business owner, spending time and money on certain campaigns, products, technology, etc. to increase your profit and obtain new customers should be at the forefront of your mind. What’s tricky about ROI, however, is its degree of uncertainty. As a […]


How to Use Marketing to Grow a Sustainable Business

As a business owner, you are often thinking about ways to grow the success of your business. Important questions to ask yourself are: Where could the company’s resources and budget be used most effectively? How can I grow my business and bring in more customers? What best practices will ensure my business continues to be […]


Four Reasons to Enter the 2017 CAMP Awards

It’s that time of year again!  Registration has opened for CAMP’s annual marketing awards where marketers from across Canada are invited to submit their best work for consideration. With the annual CAMP awards and our new Online Awards coming in the fall, we seek to reward and celebrate those individual marketers who have demonstrated outstanding […]


Why Companies Need a Digital Marketing Strategy

As a business owner, one of the fundamentals of success is being where your customers are and providing products and solutions to to address their needs at the right time. While this might seem like a tall order,  and so it is, digital marketing practices have made it easier for business owners to engage with […]


Why Toronto’s AI Hotspot Reputation Is Well Deserved

One of my favourite sayings for marketing is ‘It helps when it’s true’. Whether your product is the best ice cream in Toronto or the most effective way to remove foot fungus, marketing that product is always easier when you know that the thing in question can live up to its reputation. Creating the new […]


“Why Bother With a Marketing Strategy?”

No matter what size of business you have, it seems something always falls to the way-side. For many business owners and marketers it’s creating a marketing strategy. We become so busy being reactive that we lack the time to be proactive. It is imperative that we make the time to create a marketing strategy to […]


The 4 P’s of Social Media

As marketers, we have all heard about the 4 P’s of marketing (price, promotion, product, place).  These 4 factors that make up the traditional marketing mix are what help ensure consumers notice and pay attention to a specific product or service. Social media, on the other hand, is a relatively new phenomenon in the marketing […]