Integrated Campaign Award Winner

Candice Gibson
& Alexis Baran

Tourism Vancouver
“WestCoastFoods.ca”

Tourism Vancouver designed the “WestCoastFood.ca” campaign to address the issue of most Vancouver tourists failing to associate the city with fine dining or culinary prowess. The campaign was designed to increase overall traffic and tourism revenue to Vancouver and the Fraser Valley as well as create digital content promoting the breadth and depth of Vancouver’s culinary industry. Using content marketing, video, social media and influencers to build a rich platform for storytelling and referrals, the “WestCoastFoods.ca” campaign saw an increase in website and social media traffic of over 600,000 views.

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