Four Reasons to Enter the 2017 CAMP Awards

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It’s that time of year again!  Registration has opened for CAMP’s annual marketing awards where marketers from across Canada are invited to submit their best work for consideration. With the annual CAMP awards and our new Online Awards coming in the fall, we seek to reward and celebrate those individual marketers who have demonstrated outstanding […]


Why Companies Need a Digital Marketing Strategy

As a business owner, one of the fundamentals of success is being where your customers are and providing products and solutions to to address their needs at the right time. While this might seem like a tall order,  and so it is, digital marketing practices have made it easier for business owners to engage with […]


Why Toronto’s AI Hotspot Reputation Is Well Deserved


One of my favourite sayings for marketing is ‘It helps when it’s true’. Whether your product is the best ice cream in Toronto or the most effective way to remove foot fungus, marketing that product is always easier when you know that the thing in question can live up to its reputation. Creating the new […]


“Why Bother With a Marketing Strategy?”


No matter what size of business you have, it seems something always falls to the way-side. For many business owners and marketers it’s creating a marketing strategy. We become so busy being reactive that we lack the time to be proactive. It is imperative that we make the time to create a marketing strategy to […]


The 4 P’s of Social Media


As marketers, we have all heard about the 4 P’s of marketing (price, promotion, product, place).  These 4 factors that make up the traditional marketing mix are what help ensure consumers notice and pay attention to a specific product or service. Social media, on the other hand, is a relatively new phenomenon in the marketing […]


Is there a connection between the CIA’s purported activities and high-level location marketing?


Recent releases by WikiLeaks’ Julian Assange, claim that the CIA has developed software that can hack into the personal devices of everyday citizens. This means that the CIA can, in theory, turn on your phone or laptop camera or sound recording capabilities at anytime. The group would know everything about you – who you are, […]


How an Ice Cream Shop Can Explain Differentiated Target Marketing

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Providing information and content to a specific audience is one of the core features of marketing.  Content and campaigns are deemed a success when they reach the right people and provide a sufficient return on investment (ROI). However, choosing the right audience is not an easy task.  It is a marketer’s job to determine the […]


How Teaching High School Students Social Media Marketing can Benefit the next Generation of Marketers


There are currently an abundance of marketing programs that are offered in Canadian colleges and universities that get post-secondary students the education they need heading into the workforce. When it comes to marketing and brand promotion, there is no doubt that the success of a business heavily depends on a company’s ability to market their […]


The MAD Mix’ Top Ads for Millennials

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Millennial marketing – The messaging is more inclusive, transparent, and adventurous. When advertising to millennials, the most important thing is to not appear as if you’re advertising. Go figure? We smell the motives of brands from a mile away and will hang up on a campaign that doesn’t feel authentic 9 out of 10 times. […]


4 Reasons Why Influencer Marketing is an Ideal Strategy

Influencer Marketing

Influencer marketing is currently a popular topic in the marketing world.  Defined as “the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character of a brand”[1], influencer marketing seeks to revitalize traditional and online marketing efforts by placing its focus on people […]