CAMP held a presentation on “Creating Your Brand” partnering with the Town of Richmond Hill Small Business Enterprise Centre (SBEC) on October 21st at 9:30 am. CEO, online marketing and branding strategist Janice Zeppieri of Karrots, a digital marketing agency that specializes in strategic marketing for small to mid sized companies discussed brand strategy with entrepreneurs and small business folks.
Janice discussed the following:
What is the brand? Discussion surrounding that brand is much more than your logo
“As individuals we have our own image. Branding is made up of the same components our image is. “
Image (Personal) = Branding (Business)
“Any incongruence in our brand breeds distrust and doubt. Same with our image.”
What makes a brand great?
Tips for Creating Your Own Brand
Adhering to Brand Standard
Janice discussed Brand Design standards (size & proportion of logo, amount of detail, colour, font…etc.), and how to create or recreate your brand.
For the full presentation, please see link below: