Brand Initiative Award Winner

Eliana Franco
& Bruna Kowall

TRAPEZE GROUP/THINK TRANSIT
Rebranded the established annual conference from “Trapeze” to “Think Transit”

Centering the campaign around learning, networking and advancing Trapeze Group looked to rebrand their annual user conference from the Trapeze User Conference to “ThinkTransit: The Trapeze Technology Conference”. They focused on expanding their demographic coverage to attract more decision makers, increase the amount of sales prospects and turning the conference into an industry-leading event. Through the creation of a new website, online promotion and communicating with existing customers, Trapeze was able to grow their New Attendees numbers from 36.6% in 2016 to 45% in 2017.

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