Canada’s Anti-Spam Legislation (CASL) changes the entire email landscape and imposes strict rules on senders. With the transition period coming to an end this past July 1, now more than ever it’s critical that you have a deep understanding of implied consent, express consent and how you can stay on the right side of the law. This webinar will help empower marketing consultants to educate their clients, marketing managers safe guard their brands, and business owners protect their company from steep penalties that could be imposed for violations. In this one-hour webinar, you’ll learn the ins-and-outs of the law and walk away with actionable items to stay compliant. For a quick intro to CASL, please watch this CASL Rap video: https://youtu.be/_HV8foVX8gU. Here is the link for the webinar:
Robert Burko is President and Founder of Elite Digital and Elite Email, world leaders in digital marketing solutions. As one of Canada’s chief digital marketing specialists and CASL consultant to some of the biggest corporations in the country, Burko has appeared on national television, radio, podcasts, and in countless print publications and blogs across North America. Burko authored the CASL Survival Guide and has been a keynote speaker on the subject at events across Canada the USA. Burko is also a professor of Digital Marketing & Social Media at Seneca College in Toronto.
Rob is also the author of the CASL Survival Guide and CASL consultant to some of the biggest corporations in the country.
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