Marketers by now understand the value of content (it is, after all, King!), but what’s the next stage in the content revolution? How can marketers effectively obtain the Return on Investment? Are certain industries better at content than others? How much of a marketer’s budget should be focused on content? Learn this and more at CAMP’s upcoming event, Marketing Content 2.0.
1. The Landscape for Content Marketing
2. Content Marketing Techniques Overview
3. How to repurpose content for different channels.
4. Learn the best tips to increase engagement.
Time: 7 pm to 9 pm
Date: Wednesday, March 23, 2016
Location: Uberflip, 135 Liberty Street, Suite 401
Garrett Taylor is a brand and content marketing expert with over 19 years of business experience. Over that time he has worked on the client and consultant side, with large and small companies, and across many sectors, including financial and professional services, technology, and health care. Most recently he was the VP, Thought Leadership, and then VP, Content Marketing, at Canada’s largest mutual fund company.
Javed Khan, President, Empression
Known as the Small Business “Chief Marketing Officer”, Javed S. Khan brings 20 years of corporate experience and 9+ years of successful small business ownership. Javed is an accomplished & engaging speaker, voice over talent, and President of Empression: A Marketing Services Company; focusing on helping organizations and businesses bring their ideas to life. Through a collaborative approach, Empression executes marketing programs for the small to medium size business entrepreneur & organizations.
He is consistently the highest ranked presenter of the day and for that reason, is being asked back by groups to deliver member value content through his educational sessions.
To date, he has presented to over 7,500 business owners, entrepreneurs and professionals teaching the latest marketing trends & best practices.
Patrick McCaully, Principal and Founder, Pointman! Public Relations
Patrick McCaully is principal and founder of Pointman! Public Relations. His more than 17 years’ communications experience include launching and implementing PR campaigns for organizations ranging from sole proprietorships to Fortune 500 Companies. Over the years he has worked as a consultant and account manager overseeing numerous clients in technology, real estate, consumer and restaurant sectors. Patrick moved on to found his own public relations practice, Pointman! Public Relations.
Victoria Hoffman, Content Marketing Manager, Uberflip
Victoria is a Content Marketing Manager at Uberflip. Prior to joining the Uberflip team, Victoria gained experience as a paid campaigns specialist at an agency and as a community manager for a small women’s media network. She currently writes a personal finance blog for The Globe and Mail. When not writing or talking content strategy, she enjoys binging on pizza and Netflix.
Panel Moderator: Kim McLaughlin, Lyra Communications
Kim McLaughlin is the driving force behind Toronto social media agency, Lyra Communications.
Founded in 2009, Lyra Communications has helped Canadian companies like Kisko Freezies, Steeped Tea Inc. and Waddingtons Auction house develop their social media presences. Every month, Kim and her team develop high-quality and strategic online content that is shared across their clients’ websites, blogs and social media networks, including CAMP’s own social media feeds.
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