Leveraging LinkedIn

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Leveraging LinkedIn  – June 7, 2017 – 250 Yonge St., Suite 2500

Event Summary

Toronto, ON. It was a day of professional learning and business networking at the LinkedIn offices as Ismaell-Antoine Gaumond, Customer Success Manager at LinkedIn, and Michelle Oliveira, Owner, getsocialtoday.ca , conducted an interactive presentation on leveraging LinkedIn to increase business opportunities.

With over 500 million people and 9 million companies currently on LinkedIn, both individuals and organizations alike are now able to make more advantageous business connections than ever before. The key to doing so lies in the best practices you apply towards building and presenting your brand–which Ismaell and Michelle were happy to share.

Topics discussed included mastering your personal LinkedIn profile and optimizing your profile to attract potential employers and clients alike. This included items such as profile taglines and personal skills, which seem minor but actually play a key part in getting your profile noticed.

The presenters also stressed the need to generate content of your own to present yourself as a thought leader, and for companies to leverage LinkedIn’s ability to craft stories around a corporate brand.

“I use LinkedIn to know what other people are paying attention to,” says Lester DeSouza, owner of Elements of Creative Content. “So it was good to see the focus on stories, and how you could use that on your company page.”  By doing so, he says, he would better be able to target potential customers and attract the right kind of business.

The event was very well-attended, with an engaged audience that had many questions, use cases and supportive comments about what they had learned today.

“I’m already an avid user of LinkedIn,” said Azhar Afridi, Digital Marketing Specialist. “But after today I’m definitely going to expand on my profile and look into using InMail more often.”

Lovlyn Andawey, Business Development Manager for TOPdesk, was going to take the opposite tact. “I’d been taught to fill out my profile with as much detail as possible and make use of the space,” she shared. “Now, though, I think I’ll have to cut the fluff and make my profile more focused.”

A lively networking session followed the main program, in which both CAMP members and newcomers shared notes and forged new professional relationships by–you guessed it–exchanging LinkedIn profiles.

Written by Patrick Icasas,B2B Blogger, Copywriter, and Content Marketing Consultant LinkedIn: https://www.linkedin.com/in/patrickicasas/

Leveraging_LinkedIn-Canadian_Association_of_Professional_Marketers

Social Media specialists Michelle Oliveira and Ismaëll-Antoine Gaumond advise on how best to leverage LinkedIn. Their presentations will provide personal profile tips, explain company pages and how to use them, interpret LinkedIn analytics, and provide definitive answers on recruiting with LinkedIn.

Speakers:

Michelle Oliveira is the founder of www.marketingyourbusiness.ca, a project management marketing consulting company serving small and mid-sized businesses.
Leveraging her 22 years of experience in Marketing Communications, she manages overall marketing plans for clients including both on and offline communications. Her clients vary from custom home builders to lawyers to community complexes.
Michelle is one of two Directors of Marketing at CAMP until the fall where she will move into the role of Director of Education and Training in which CAMP will develop mentorship programs, an accreditation process and education and training programs for CAMP members. Michelle enjoys her yearly trips to Lakehead University to teach LinkedIn 101 to Masters Students and has also taught at Seneca College in the past.

Ismaëll-Antoine Gaumond joined LinkedIn as a Customer Success Manager after managing recruitment teams at one of the Big Five banks. He now works with some of the largest organizations in Canada to help them raise awareness about available opportunities and to enable their recruiters to find, contact and secure the talent they need in the largest database of professionals in the world. Additionally, he helps organizations build and execute on their employer brand in the marketplace.
His team fosters strong engagement amongst end users of the LinkedIn Talent Solutions product suite so they can leverage the confluence of technology, marketing and recruitment to connect people with opportunities around the world, at a massive scale.

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