Can Sales and Marketing Live in Harmony?
B2B marketing and sales … are they from the same solar system?
With all the squabbling between sales and marketing, it’s astonishing that BtoB companies sell anything at all. Marketing can’t crank out discounts, web leads, and case studies fast enough, while sales insists on giving away product and forgetting to tag good leads.
Sounds familiar? If so, then you’ll enjoy this session in Toronto on Thursday, April 21, from 6 to 8 PM.
Join Edelman for an interactive evening with Toronto’s top BtoB practitioners. Hosted by veteran BtoB marketer Elizabeth Williams, we’ll look at what marketing can learn from sales, and why the occasional argument is okay.
Space is limited. For the chance to attend, REGISTER HERE