Modern B2B Marketing: Online Strategies for the Digital Age by Sarah Zeldman – Monday, November 13, 2017 – 10 a.m.-12 p.m. at RHPL Meeting Room A:
In this session you will learn:
- The new B2B buyer’s journey
- Online sales funnels (how to turn a B2B website visitor into a lead)
- Lead nurturing
- Social selling
- Leveraging the digital aspects of modern trade shows
- Marketing & lead generation for Industrial/Manufacturing companies etc.
Sarah Zeldman is a trusted digital marketing expert with a proven track record for results – expanding customer bases, traffic, revenues, and retention. Clients include B2C, B2B, and nonprofit organizations. Sarah specializes in transforming the digital marketing efforts of growing, mid-size companies from random, uncoordinated tactics to goal-driven, manageable marketing systems. She is known for her unique ability to mine through industry research and data to develop customized strategies that empower companies to achieve their objectives, such as building brand awareness, connecting to their target audience, generating leads, and ultimately increasing sales. Sarah is also a popular speaker and trainer, known for her ability to help the most technophobic professionals master social media and online marketing, in a fun and entertaining way. Over 80 colleagues and clients enthusiastically recommend her on LinkedIn and Facebook as a professional who gets results!