Today Advocacy is what drives purchasing decisions and perceptions, and nothing is more authentic or effective. The seminar will focus on how to find, create and engage your advocates. How to provide the tools and resources to your brand advocates to encourage them to advocate for your brand
Cassandra Jowett (@cassandrajowett) is the head of content marketing at Influitive, the advocate marketing experts. With a background in journalism and over eight years of experience at startups, she’s passionate about sharing insights, best practices and stories about advocate marketing, and the people and technology that power it.
Gabe Mederos, Social Communications Manager, Social Media – TELUS
Gabe Mederos is a Social Media and PR professional with over 15 years of experience in corporate, not-for-profit and government. His work history has seen him hold senior communications roles in organizations such as Purolator, Nestlé Purina PetCare and the Region of Peel. Gabe is a University of Toronto graduate and recently achieved certification in Strategic Social Media Management from the Social Media Marketing University.
Currently a Senior Communications Manager, Social Media with TELUS, Gabe leads strategic social media initiatives, including TELUS Days of Giving, WE Day and platforms, such as the TELUS Blog. He is currently also a Continuing Education Instructor for Humber College’s Social Media certificate program and has also conducted seminars, workshops and presentations on social media for students and working professionals, including the Canadian Public Relations Society – Toronto Chapter and Social Media Week Toronto.
Taylor Moore, Content Marketing Manager, TouchBistro
Taylor Moore leads Content Marketing at TouchBistro, an iPad-based point of sale for restaurants. Taylor is passionate about creating thoughtful, engaging and unique content and believes that the best ideas and insights come directly from your customers. Taylor holds a Masters degree in Communications & New Media from McMaster University and has a curiosity for the way digital innovations shape the way we communicate with our peers, prospects, and customers.
Jeffery Potvin, CEO, Hardboot Inc.
Jeffery Potvin is an entrepreneurial executive with a proven track record in reinventing online marketing and customer experiences for Loblaw, Kaboose, Bayer, First National and BVD, just to name a few. A strategist at his core, Jeffery is recognized for using his analytical skills, insights and a tenacious attitude to deliver solutions that drive product innovation, organizational improvement and overall business growth to a diverse range of industry verticals, from financial to pharmaceuticals, and everything in between. Today Jeffery is CEO and the “Chief Ideator” behind Hardboot Inc., a custom software development company that delivers end-to-end digital product solutions and project management to over 30 clients.
Our Moderator: Jeffrey Fenton, Marketing Manager, NYMI
Jeffrey Fenton is a Toronto-based marketing professional, and is currently the Marketing Manager at Nymi. He received his commerce degree from the Queen’s School of Business, and started his career in TELUS’ Marketing Development Program. He recently made the jump to Nymi (pronounced nim-ee), the authentication technology company behind the Nymi Band. Jeff is passionate about sports, consumer electronics, and the Toronto Raptors. In no particular order, he loves to talk about Apple’s newest products, the future of the authentication market, and what Toronto’s best coffee shops are.