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Storytelling as Strategy: We’ve all told stories in our lives whether they were ghost stories at a sleepover or stories about the crazy day you had. As content marketers, we need to harness this natural ability for storytelling and use it in our strategies to create more engaging and human content.
Date: Wednesday, February 22
Time: 6:30 to 8:30 pm
Location: Uberflip, Liberty Market Building, 1A7, 135 Liberty St #401, Toronto, ON M6K
Learn how to craft content to specifically suit your audience and focus on storytelling to grow your brand.
What you will Learn About Storytelling:
Kelly O’Hara, Product Marketing Manager, Uberflip.
Kelly has bounced between product and content roles throughout her career in the tech industry. When not creating better experiences for her customers, Kelly enjoys reading murder mystery books, hanging out with her dog, and exploring her new home in Toronto.
Nesh Pillay, Vice President of Marketing, EQ Works.
Nesh is a former journalist who covered international advertising and marketing as a founding reporter of The Drum’s New York team. After learning the ins-and-outs of marketing, PR, and branding from “the other side,” she started Press Pillay, a PR agency focused on digital marketing start-ups. Most recently, Nesh joined Toronto-based EQ Works where she continues to learn and embrace the art of “marketing for the marketer.”
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