Marketer of the Year Award Winner

James Connell, Vice President of Ecommerce &

Roots Canada

As the Vice President of Ecommerce and Marketing, James Connell has spent over 20 years with Roots Canada helping to grow company sales and marketing channels in Canada and the U.S. Through the launch of campaigns such as the “Be Nice” campaign to celebrate Canada’s 150 anniversary, and the collaborative campaign with Taiwan Tourism to celebrate Root Canada’s 20 years in the market, James has helped to grow awareness and sales for Roots. As an active participant in the Retail Council of Canada and the American Marketing Association’s Mentor Exchange program, James seeks to pass along his knowledge and experience to the new generation of marketers.
If you have any questions or inquiries, please contact us at