Digital Marketing Award Winner

Lawrence Hamilton
& Vito Sacchetti

Hyundai Auto Canada Corp
“Elantra Superlaunch”

Designed to introduce the all-new 2017 Elantra, Hyundai’s “Elantra Superlaunch” campaign aimed to position the Elantra as a quality benchmark for compact cars by focusing on one central, quality-enhancing feature of the car. Using a two-part digital campaign, Hyundai used a combination of television and multimedia channels to highlight the benefits of the 2017 Elantra, enhance brand perception, and drive website and dealership traffic. Results of the campaign saw an 84% increase in web traffic to Hyundai and Campaign CTR well above industry norms.

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