Marketing Student Scholarship Judging Panel


Jeffrey Fenton, Marketing Manager, NYMI

About Jeffrey Fenton

Jeffrey Fenton is a Toronto-based marketing professional, and is currently the Marketing Manager at Nymi. He received his commerce degree from the Queen’s School of Business, and started his career in TELUS’ Marketing Development Program. He recently made the jump to Nymi (pronounced nim-ee), the authentication technology company behind the Nymi Band. Jeff is passionate about sports, consumer electronics, and the Toronto Raptors. In no particular order, he loves to talk about Apple’s newest products, the future of the authentication market, and what Toronto’s best coffee shops are. 

Susan Kates, Marketing Consultant and Professor, Humber and Centennial

About Susan Kates

Susan Kates sees everything through a marketing lens. She has over 30 years of marketing experience, both in the corporate world and as a serial entrepreneur. Susan has worked in a number of industries, from computers to retail, as well as running her own business. In 2011 she completed her MBA and is currently teaching a number of courses, in two Colleges, where she brings in her marketing experience into the classroom. Susan is also a member of CAMP and on their advisory board related to the education. 

Nikhil Savio, Social Media and Community Manager, Stratovate Group , and committee lead.

About Nikhil Savio

Nikhil Savio is a conversation designer with 6 years of B2B marketing experience in the construction and ancillary business space, charming brands with his stellar project management and client servicing skills. His love affair with marketing began at Publicis Groupe as a Public Relations consultant before moving on to Cushman & Wakefield to handle social media assets for the Asia-Pacific region. In his leisure hours, Nikhil romances with Spanish and learns about different cultures.

Elizabeth Williams, Director of Marketing and Communications, ADP Canada

About Elizabeth Williams

As the Director of Brand and Communications for ADP Canada, Elizabeth oversees the company’s market positioning, content marketing, media relations, internal communications and value proposition.She started her career as a reporter for the Toronto Sun, but soon learned that the hours were better in marketing and went off to do that instead. She has since worked in marketing and corporate communications in the insurance, technology, advertising, telecommunications and financial services sectors. She secretly wants to be a figure skater.Prior to joining ADP in 2012, she worked at Rogers Communications, Bank of Montreal, Aon, Marketrend and 3Com,Trapeze Software Group and MGI Software. Her mother is concerned she can’t hold a job. Elizabeth spends far too much of her time thinking about marketing, and is a frequent industry speaker and commentator. She writes the syndicated BizMarketer blog, where she considers all things B2B, and some random stuff as well. She serves as Vice President of the Board of Directors of the New Animal Shelter for Uxbridge-Scugog and a past director of AlphaPlus, an adult literacy organization. She also volunteers as a marketing mentor for start-up companies. In her spare time, Elizabeth is negotiating with her teenaged children, playing soccer, skiing, gardening or cooking.

Fareha Zakir, Assistant Brand Manager, GM Canada

About Fareha Zakir

Fareha Zakir is a focused, driven and impactful automotive professional. Currently, she is the Assistant Brand Manager for Buick brand at General Motors Canada, responsible for Canadian vehicle launches for her portfolio, lifecycle management and national incentive strategy. She has left a mark in the company by building the Certified Service brand through successful national advertising campaigns. And more recently, lead national retail advertising initiatives, Buick Drive For Your Students program and multicultural strategy for Buick and GMC brands at General Motors Canada. Fareha is an advocate of youth development and coaches YMCA youth on career planning and professional development through interactive workshops. She strongly believes in youth development as a way to bring positive change and has dedicated over 500 hours to mentorship over the past 4 years and impacted over 80 student lives on a one-on-one basis. She is also a Junior Advisor on the Board for Canadian Association of Marketing Professionals and helps bridge the gap between university students and industry professionals through various initiatives. She is a graduate from the University of Toronto and completed the Bachelors in Business Administration with High Distinction. Her undergraduate years also demonstrate her passion toward leadership, learning, and enhancing the student experience while achieving excellent academic results. Her profound impact to professional development and peer development at university and broader community through Board involvement, mentorship, and TEDxUofTMississauga has led to her receiving the prestigious Gordon Cressy Leadership award, which is awarded to less than 1% of total graduates of the University of Toronto across all faculties and campuses. She is bringing a unique perspective and experience to the judging panel for CAMP Marketing Student of the Year.