Jeffrey Fenton, Marketing Manager,
Elizabeth Williams, Director of Marketing and Communications, ADP Canada
About Elizabeth Williams
As the Director of Brand and Communications for ADP Canada, Elizabeth oversees the company’s market positioning, content marketing, media relations, internal communications and value proposition.She started her career as a reporter for the Toronto Sun, but soon learned that the hours were better in marketing and went off to do that instead. She has since worked in marketing and corporate communications in the insurance, technology, advertising, telecommunications and financial services sectors. She secretly wants to be a figure skater.Prior to joining ADP in 2012, she worked at Rogers Communications, Bank of Montreal, Aon, Marketrend and 3Com,Trapeze Software Group and MGI Software. Her mother is concerned she can’t hold a job.
Elizabeth spends far too much of her time thinking about marketing, and is a frequent industry speaker and commentator. She writes the syndicated BizMarketer blog, where she considers all things B2B, and some random stuff as well. She serves as Vice President of the Board of Directors of the New Animal Shelter for Uxbridge-Scugog and a past director of AlphaPlus, an adult literacy organization. She also volunteers as a marketing mentor for start-up companies. In her spare time, Elizabeth is negotiating with her teenaged children, playing soccer, skiing, gardening or cooking.
Fareha Zakir, Assistant Brand Manager,