Getting ready for the future, by learning from the past & present.
It was a full house at CAMP’s first ever learning seminar and conference on November 13th, as entrepreneurs, marketers, and business professionals gathered at the Richmond Hill Centre for the Performing Arts for a morning of learning & networking.
The event kicked off with Tina Gaisin, CAMP Advisor and Fill the Room CEO and Mike Soragnese, CAMP’s Director of Media and LA Studios CEO introducing the event and our panel: Brian McNeil-Smith, North American Director of EasyPromos, Elizabeth McCullough, General Manager of Trade Shows at the Canadian Institute of Plumbing and Heating, Robert Saul, CEO of Serex, and Sarah Zeldman of E-Marketing Maven. All panelists spoke thoroughly on the importance of looking to the successes of the past, and ensuring that marketing efforts are working to justify the budget spend. Traditional marketing methods such as print advertising is not entirely gone, but should be integrated with other types of marketing – like social media.
Next up was Bassem Ghali of Green Lotus, who spoke solely on Search Engine Optimization. His company offers an easy to use SEO tool that will help dramatically improve a company’s ability to be found on search engines. His advice? Dedicate time to SEO and it will pay off considerably. How much time? That depends, but in his experience, 2 hours per week over a period of time can significantly improve your website’s rankings.
Luigi Presta, CEO and Founder of Digital marketing agency thinkCompass followed, and moved away from tradition to mix things up. He invited volunteers to share their marketing strategies up on stage, while continually asking the audience the question Why? Why should clients do business with you? Why are you different? Audience members then offered up suggestions and advice to our (brave) volunteers.
Our keynote for the day was the unstoppable Robert Burko, CEO of Canadian Email & Mobile Marketing company Elite Email. Rob’s approach is always laid back and entertaining, and he did not disappoint. He spoke of the importance of not just implementing an email strategy – but an effective one – one that allows us to segment our list so we can target appropriately. He also offered up some chestnuts about the next generation of purchasers – those that look at their smartphones an average of 150 times per day and check text messages within three minutes of getting it. His best advice for the future? Customized marketing.
Throughout the morning, we had some unique giveaways and donations, including prize donations from Microsoft Bing, GiftAssist, and Cassandra Russell. We also had the pleasure of sampling a delicious cake by CAMPer Penny Kurz of Cakes by Penny. Our exhibitors – ZipCar, Cornerstone Insurance Brokers, Danny Liberatore, Lauren Millman, Crystal Marie were on hand to answer any questions and provide valuable information to our visitors.
We’re very pleased with the overall event, and want to thank all who helped out. Thanks to our sponsors – Elite Email, Cornerstone Insurance Brokers, Green Lotus, LA Studios, and thinkCompass, our exhibitors, volunteers, organizers, and all who joined us on November 13th.
What attendees are saying:
“I attended the Then, Now Soon marketing conference to learn alternate ways to maximize my companies marketing initiatives. I found the atmosphere of the event to be very positive, with a very collaborative concept. The panel of marketing professionals assembled for the event brought a wealth of knowledge that I would have a very time hard time finding individually, and I learned some great ideas for new marketing initiatives moving forward.”
– Drew Sauveur, Northern Alarm Protection
“The conference was so informative and full of invaluable information, tips and advice. Looking forward to the next one!”
– Lauren Millman, Exhibitor
“Great presentation today!!! Thank you for your insights on marketing and the tools to be better marketers!!! We look forward to hearing more!!”
– Thornhill Referral Network
“The executive team at CAMP has managed to pull a wide range of businesses and marketing professional together for the first Then Now Soon Convention and still keep it relevant for all parties. Bravo!” – Beth Craig, BeNovel
“Thank you so much for the conference! It was helpful to me on so many levels.” – Carla Roblin Pryce, Rogers Television
Raised in a small town in Newfoundland, Nadine headed west after graduating and fell in love with the bustle of Toronto. Her true passion is marketing and she’s spent the last 15 years in marketing roles, and is the co-founder and CEO of the Canadian Association of Marketing Professionals (CAMP). When she’s not connecting with other marketers through CAMP, Nadine is at the soccer field, gym, or swimming pool cheering on her two favourite munchkins, trying not to become that mom everyone fears.