To build media and consumer excitement for its new product, Hatchimals, Spin Master designed the “Who will YOU Hatch?” campaign. With a global perspective in mind, the campaign looked to gather 10,000 pieces of media coverage, increase website and social media traffic and an increase sales by 95%. By securing networking partnerships with Disney and Nickelodeon, Spin Master was able to launch its Teaser-Launch-Post-Launch strategy to ensure peak saturation of Hatchimal ads. As a result, Hatchimals sold out in major markets within weeks with the campaign garnering over 13,600 pieces of media coverage and over 1 billion media impressions.
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