Canadian Brand Award Winner

Tara Tucker

SPIN MASTER
“Who will YOU Hatch?”

To build media and consumer excitement for its new product, Hatchimals, Spin Master designed the “Who will YOU Hatch?” campaign. With a global perspective in mind, the campaign looked to gather 10,000 pieces of media coverage, increase website and social media traffic and an increase sales by 95%. By securing networking partnerships with Disney and Nickelodeon, Spin Master was able to launch its Teaser-Launch-Post-Launch strategy to ensure peak saturation of Hatchimal ads. As a result, Hatchimals sold out in major markets within weeks with the campaign garnering over 13,600 pieces of media coverage and over 1 billion media impressions.


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