Canadian Best Start-up (less than 3 years) Marketing Award Winner

Taylor Loren

Later.com
“Achieved huge success in converting casual blog views into paying customers”

Later.com was looking to improve their current content marketing strategy by converting casual blog viewers into paying customers, increasing the number of email subscribers and driving more traffic to the company blog. By revamping previous blog posts to make them more mobile-friendly, investing in updated keyword and SEO strategies and integrating product features and Call-to-Actions (CTAs) in their blog posts, Later.com was able to see significant growth. As of 2017, there has been a 98.5% increase in paying customers and a 59% increase in email sign-ups.

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