2015 Entrepreneur of the Year Winner: Bassem Ghali

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Search Engine Optimization or SEO has become an imperative part of any small, mid-size or large businesses. It is one crucial factor which can decide where your page will be listed on search engines like Google, Bing, Yahoo and others. Bassem Ghali identified the need of the market and introduced his venture – Green Lotus.   Canadian Association of Marketing Professionals -CAMP Green Lotus is a search Engine Marketing Agency established in 2012 which provides services like PPC, SEO, Email Marketing, SEO Tools and Education Resources for any sort of organizational size. Bassem and his team were recently awarded CAMP’s 2015 Marketing Award for Entrepreneur of the Year. One key element which made this win possible for Bassem and his team is their new launch – SEO Tools. This packages of SEO tools has around 35+ other tools to help entrepreneurs, start-ups, and businesses of all sizes to get a hand onto their SEO activities. Over a short period of time, Green Lotus has grown exponentially and had 2500 users of SEO Tools with clients from USA, Spain, Germany, India, and more. For more insights check out a post published by Direct Marketing Magazine. “CAMP is a great organization at the forefront of marketing in Toronto and provides the marketing industry an invaluable resource for education and professional networking. When Bassem Ghali - CAMPthe Marketing Awards were announced we had just calmed down from the onslaught of work that comes with launching the Tools and thought it would be a fun challenge,” Bassem shared. As a piece of advice to other entrepreneurs, Bassem recommended- “Entrepreneurs need to shape their business to fit their clients, and not the other way around. Interview clients and really get to know what works for them, and develop products and services to meet their needs. Do a Design Thinking session with your team and brainstorm new ideas, strategies, services, etc.” The CAMP Marketing Awards were launched in 2015, and recognized the work of 33 finalists in 10 categories. The 2016 Marketing Awards will open for nominations this spring with the Awards Gala set for November 2, 2016.  

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