Is there a connection between the CIA’s purported activities and high-level location marketing?

Recent releases by WikiLeaks’ Julian Assange, claim that the CIA has developed software that can hack into the personal devices of everyday citizens. This means that the CIA can, in theory, turn on your phone or laptop camera or sound recording capabilities at anytime. The group would know everything about you – who you are, […]


How Teaching High School Students Social Media Marketing can Benefit the next Generation of Marketers

There are currently an abundance of marketing programs that are offered in Canadian colleges and universities that get post-secondary students the education they need heading into the workforce. When it comes to marketing and brand promotion, there is no doubt that the success of a business heavily depends on a company’s ability to market their […]


The MAD Mix’ Top Ads for Millennials

Millennial marketing – The messaging is more inclusive, transparent, and adventurous. When advertising to millennials, the most important thing is to not appear as if you’re advertising. Go figure? We smell the motives of brands from a mile away and will hang up on a campaign that doesn’t feel authentic 9 out of 10 times. […]


Is LinkedIn good for online lead generation?


LinkedIn is the most used career networking website across the world. With over 128 million members registered in the US and over 12 million in Canada, it provides a huge opportunity for networking and growing your potential audience reach. Historically, LinkedIn was seen as more of a job advertising website, but it is still very […]


How to Avoid the Most Common Company Newsletter Mistakes


In an era where Linkedin, Facebook, Twitter, and other social media platforms rule, email newsletters are still forces to be reckoned when it comes to marketing. On one hand, they can boost customer engagement, drive traffic to your site, and everything in between. On the other hand, failure to deliver your message in the most […]


How marketers can leverage emerging location technology to drive sales, sign-ups, and everything in between

EQ Works

Digital Marketing in 2017 – Location, Location, Location How marketers can leverage emerging location technology to drive sales,  sign-ups, and everything in between By: Mark Ditkofsky VP Business Development and Strategic Partnerships at EQ Works The location revolution has begun. As digital advertisers and buyers continue to uncover and develop more efficient methods to drive […]


Branching Out: Degrees Every Marketer Should Consider


Marketing is a constantly evolving field that requires those in it to be just as creative. You can’t be at the top of your game if you don’t push yourself and learn new things. This is exactly the reason why some of the best marketers in the world are those who are constantly learning; some […]


Is a Criminal Justice Degree Right for You

Is a Criminal Justice Degree Right for You

Choosing to further your education and go for an online degree is a big decision. Once you’ve decided to go for your degree, the next stage is to decide what you want to major in. A degree in criminal justice can be a wonderful, challenging, and rewarding path to take. Is a criminal justice degree […]


Going Digital: Are You Ready for Bitcoin?


Bitcoin hit a new high after it was traded at a rate of more than US$1,000 just a few days ago. While the gap between last year’s lowest valuation of the digital currency and the latest valuation rate is still enormous, more people are convinced that digital currency is slowly taking over the future. Bitcoin […]


Celebrity Marketing: Use it to Boost Business

Celebrity Marketing

Nowadays, a lot of the products that we use have been endorsed by celebrities in some shape or form.  Your favorite skin cream may have been used by a model in a commercial, while Jenelle from Teen Mom 2 seems to advertise anything she is offered on her Instagram feed.  The idea of celebrity marketing […]