13
Sep

Native Advertising is changing the way Content Marketing is executed

  There is no disputing that content marketing is here to stay, thriving alongside its ally ‘Analytics’.   Before we immerse ourselves into this new form of advertising it’s important to explicitly state the two are different from each other. Though there isn’t a single agreed definition on both these term but it’s closely described as […]

10
Dec

5 ways to amplify the impact of orientation and on-boarding

Canadian Association of Marketing Professionals Editing Advice

This post was written by CAMP’s key Collaborator Evert Akkerman. To view the article in its original version, please click here Never underestimate the power of first impressions. We usually associate this with networking events and job seekers going for interviews, but companies need to be aware of the first impression they make as well. […]

23
Nov

The Science of Marketing Job Hunting

Canadian Association of Marketing Professionals - CAMP

The science of finding a Marketing Job Marketing has always been an exciting, challenging and an innovative industry to be a part of. As economies grow, SME and large companies are finding possible ways to reach and stay with their target consumers causing the need for a high demand of marketing roles. This industry that […]

20
Nov

How To Drive Targeted Traffic To Your Tradeshow Booth

Trade show attendance represents a considerable investment for businesses both big and small. Regardless of a company’s market share, any booth manager will tell you that shows can oftentimes mean the difference between a good year and a stellar year, and the reason is pretty obvious. Tradeshows offer the kind of direct access to hundreds […]

16
Nov

CAMP Marketing Award Winners and Judges Reveal What Makes a Campaign Great

Marketing Awards - CAMP

CAMP Marketing Award Winners and Judges Reveal What Makes a Campaign Great Today’s customers are bombarded with advertising. According to a study by Media Dynamics, the average person sees 360 ads per day. With so much competition for your customer’s attention, how do you make your marketing campaigns stand out? The Canadian Association of Marketing […]

10
Nov

Why join a Professional Association?

We often assume that we have a large pool of friends and colleagues who we could tap into for our professional needs. This is one of the reasons why we tend to think that joining a professional association would be a waste of time especially when we are already juggling with multiple clients or businesses. […]

29
Sep

Fresh off the Boat: The Challenges of Job Hunting

CAMP - Canadian Association of Marketing Professionals - Awards Gala

Fresh from graduation with a Post Graduate Marketing Certificate, I am feeling like a fish out of water in this brave new world. Many new grads like myself find it difficult to get their foot in the door. With little experience in my chosen field, it can be frustrating trying to leverage the experience that […]

29
Sep

LinkedIn: Economic Connections

CAMP - Canadian Association of Marketing Professionals

CAMP’s first ever Newmarket session was hosted at Treefrog’s spacious and welcoming venue on Davis Drive, close to downtown Newmarket on September 22. More than 40 marketers and entrepreneurs joined us for an evening of insights into LinkedIn. Our speaker was none other than CEO Sean Stephens. First off, Sean Stephens is the epitome of […]

15
Sep

Nymi Band™ – Canada’s Wearable Game Changer

CAMP - Canadian Association of Marketing Professionals

CAMP recently had a conversation with the Vice President of Marketing & Business Development at Nymi™,  a Toronto based company offering a breakthrough solution in the wearable authentication space with its flagship product – the Nymi Band™. Nymi utilizes a revolutionary technology called HeartID™ which leverages a user’s electrocardiogram (or ECG) as a biometric identifier.  […]