Four Reasons to Enter the 2017 CAMP Awards

It’s that time of year again!  Registration has opened for CAMP’s annual marketing awards where marketers from across Canada are invited to submit their best work for consideration. With the annual CAMP awards and our new Online Awards coming in the fall, we seek to reward and celebrate those individual marketers who have demonstrated outstanding […]


Why Companies Need a Digital Marketing Strategy

As a business owner, one of the fundamentals of success is being where your customers are and providing products and solutions to to address their needs at the right time. While this might seem like a tall order,  and so it is, digital marketing practices have made it easier for business owners to engage with […]


“Why Bother With a Marketing Strategy?”

No matter what size of business you have, it seems something always falls to the way-side. For many business owners and marketers it’s creating a marketing strategy. We become so busy being reactive that we lack the time to be proactive. It is imperative that we make the time to create a marketing strategy to […]


The 4 P’s of Social Media

As marketers, we have all heard about the 4 P’s of marketing (price, promotion, product, place).  These 4 factors that make up the traditional marketing mix are what help ensure consumers notice and pay attention to a specific product or service. Social media, on the other hand, is a relatively new phenomenon in the marketing […]


How an Ice Cream Shop Can Explain Differentiated Target Marketing

Providing information and content to a specific audience is one of the core features of marketing.  Content and campaigns are deemed a success when they reach the right people and provide a sufficient return on investment (ROI). However, choosing the right audience is not an easy task.  It is a marketer’s job to determine the […]


4 Reasons Why Influencer Marketing is an Ideal Strategy

Influencer Marketing

Influencer marketing is currently a popular topic in the marketing world.  Defined as “the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character of a brand”[1], influencer marketing seeks to revitalize traditional and online marketing efforts by placing its focus on people […]


The Concept of “Dark Social” and Why it is Important to Marketers


Dark Social first appeared in a 2012 article for The Atlantic and was coined by senior editor Alexis C. Madrigal.  It is defined as “the sharing of social content that occurs outside of what Web Analytics programs can track and measure.”[1] For example, say you found an interesting article on The Globe and Mail or […]