“Best” Wishes for Olivia – How SongBird Helped This Charity Soar

SongBird Marketing Communications

While “regular”, aka, “for-profit” marketing, has its clear challenges, “not- for-profit” (NFP) marketing also has some that are uniquely their own. Namely, getting people to part with their hard-earned money, without the promise of fulfilling a tangible need or want. Asking people to donate their time, money or goods, all in the name of charity, […]



Ryerson University

Connecting with current students is one thing… connecting with students before they even get to school is another. But that was the task at hand for Bailey Parnell, Digital Marketing Specialist at Ryerson University’s Student Affairs (which includes the Career Centre, Health & Wellness, Housing & Residence Life, Student Learning Support and Student Life). Thankfully, […]


“Is that a Buick?” Campaign

Buick General Motors

Fareha Zakir from GM Canada “Is that a Buick?” Indeed, is it? Buick’s new line of midsize sedans, crossovers and convertibles have been designed or redesigned, like the LaCrosse, with a sleeker and decidedly more upscale look. Buick hopes to lure away the Lexus consumer with its new offerings. Their cheeky, new slogan, launched in […]


Do Anything & Everything!

Vaughan Logo

When the City of Vaughan Summer Camps program registration had plateaued in recent years, they decided that it was time for them to reinvigorate their image and slogan. They wanted to get kids and parents excited again about all the amazing programs they had on offer. They decided to start with their summer camps logo […]


Committed to Innovative Strides Towards a More Secure Future

INKAS group of companies

INKAS® Group of Companies is an international corporation with presence in a multitude of industries and geographies headquartered in Toronto. For over two decades, INKAS® has been offering integrated security solutions for retailers, government agencies, financial institutions, global corporations and high-profile individuals all over the world. INKAS® began its operations in 1993 as a cash-in-transit […]


CAMP Awards 2016 Corporate FINALIST: General Mills

“You’re Never Too Young to Make a Difference” – Advice from General Mills, CAMP Awards Finalist The Yop Fuels campaign, created in partnership with Cossette, marked an important shift in the way Yop was marketing to its desired market: teenagers. Instead of playing into the old stereotypes of rolling eyes, sighs and sleeping-in, Yop has […]