3
Feb

In our Marketing Toolkit: How to Improve Networking.

Vaughan Business Expo

There are so many elements to marketing. At CAMP, we love to explore each and every side of this incredible profession. We are very pleased to say, that networking was the focus at the Vaughan Business to Business Expo on Wednesday February 1, 2017, an annual trade show/conference organized by VBEC that unites entrepreneurs and […]

1
Feb

Lessons in Remarketing

CAMP - Remarketing

You’ve likely noticed it. You’re on a website, checked out their product, but weren’t quite ready to make the purchase. Then, the next day you’re on Facebook or on your favourite entertainment site, you notice an ad for that very same product. It’s remarketing (also known as retargeting) and it’s a huge opportunity for marketers. […]

21
Jan

Content Marketers Think in ‘Conversions’

Content Marketing - CAMP

Forget Selling CAMP’s first 2016 webinar,  “Giving Content Legs,” held on January 19, had a plethora of useful advice for even the most rudimentary of content marketers. Patrick Icasas, Content Marketing Strategist and B2B Writer, hosted the seminar, and provided a number of insights on how marketers can leverage content to grow their brand. His […]

4
Jan

Ad Blocking: Armageddon for Online Marketers?

Canadian Association of Marketing Professionals - CAMP Ad Blocking

How the Increased Adoption of Ad Blockers Presents Another Challenge for Marketers Online ad blocking is big news. Although introduced some time ago, 2015 saw a significant rise in the use of ad blocker installations, resulting in fewer online ads being seen by target audiences. And, it’s just the beginning. First off, what are ad […]

4
Dec

Content for your Customer

Canadian Association of Marketing Professionals - CAMP

Marketing Content and Social Media are essential to your digital road map The fundamental truth facing marketers today is that our customers have changed. Demographics have shifted so that millennials are the largest group in the workplace and boomers are the fastest growing social media users. Marketers need to keep up with these changes to […]

10
Aug

Why I love my Blackberry

Lessons in brand loyalty from Canada’s once top brand Every marketing or brand manager will tell you, loyalty is what drives most of their business. We’re all familiar with the 80:20 rule, and keeping a customer is far more valuable than obtaining one. And while Blackberry isn’t exactly famous for market share retention (and, well, […]

28
May

Stand up and take a bow, Marketers!

Canadian Association of Marketing Professionals - Marketing Awards

Marketers run the gamut in terms of self-promotion. We’re either modest folk who linger in the background behind our company or client accolades, or the confident ones eager to discuss our successes. Too often, there’s more of us that fit in the former – and we’re the last marketers who would consider applying for an […]

8
Apr

Zero to Blog: A Learning Workshop

Canadian Association of Marketing Professionals - CAMP

CAMP held our first workshop on March 31st to an eager crowd at the Richmond Hill Arts School last week –  the first ever learning session of this type, where we focused primarily on a workshop style of education. Members gathered, papers and pens ready to listen to CAMP Founding Member and Professional Writer Patrick […]

1
Apr

The Many Benefits of a Marketing Association

Canadian Association of Marketing Professionals - CAMP

When I first arrived in Toronto in 2002, I had a business degree from a relatively unknown east coast university, two years’ experience with a small engineering firm on my sparse resume, and not a single professional contact. Ah, the spontaneity of youth. At 25, I had quit my low paying, terminally boring job in […]

3
Mar

The Dress That Broke the Internet

Canadian Association of Marketing Professionals - CAMP

It’s been called a mind game, a trick, a hoax, and a really really crazy picture, but there’s no doubt about it, #TheDress is one heck of a social media phenomenon. In the spirit of the Ice Bucket Challenge of 2014, #TheDress started out as an organic campaign that quickly caught fire, and we’re still […]