Launch48 is a finalist in the Entrepreneur category for our 2016 CAMP Marketing Awards. Winners will be announced at CAMP’s Awards Gala on November 2nd
. To learn more about the event, please visit: https://www.eply.com/CAMP2016Conference-AwardsGala
Reimagining Web Design Service
In today’s digital world, it is as important as ever to have an outstanding online presence. While digital marketing strategies such as SEO, PPC and social media are paramount, many brand and consumer relationships today begin with a company’s website. However, few have the time or budget required to build an effective, well-designed website that caters to the needs of the modern, digital consumer.
Enter Darrell Keezer – founder of Candybox Marketing, a digital agency focused on web, search and social. Frustrated by the inefficiency of current industry processes in web building, Keezer set out to do things differently.
“I realized that if I could get everyone in the same room at the same time for two straight days, we could pump out an impressive website,” said the marketer, who in April, 2015 opened his latest creative project, Launch48.
With Launch48, Keezer is able to meet with business owners over a 2-day period to not only create a mobile-responsive website that gives them an online presence they can control, but also teaches them how to market themselves online. In less than 48 hours, Launch48 plans, builds and launches a fully customized WordPress website.
Since conception, Launch48 has helped over 80 businesses become discovered online, including a private elementary school, whose website built from the ground up saw a spike in registrations and an improved web presence that led to the opening of a new campus.
“A website acts as the front door to any business,” said Keezer. “Whether people are wanting to eat at a new restaurant or are looking to hire a lawyer, customers visit websites to learn more about a company and all that it has to offer.”
Launch48 is also partnering with several RIC’s around Toronto to support new startups and plans to expand into more cities across North America.
The Evolution of Marketing
Keezer believes that any good website starts with thinking about the user first. What do they want to accomplish? How are you helping them achieve their ultimate goal? What emotion do you want to want them to feel when they are on your website?
One buzzword that routinely pops up in the marketing industry today is “authenticity.” The new, digital arm of marketing that has sprouted over the last decade has allowed consumers to connect with brands directly and Keezer is confident that marketing will become more authentic as the tools consumers use demand authenticity from brands.
While social media pioneers such as Facebook and Twitter introduced these capabilities over the last decade, relative newcomers such as Instagram and Snapchat have become even more involved in the day-to-day and minute-by-minute conversations between brand and consumer. Keezer suggests this will force companies to become more friendly and accountable to their audiences which will hopefully improve their connection with products.
And when it comes to connecting with today’s consumers, his experience suggests that a company’s success hinges on it’s digital marketing strategy. He recognizes that the modern Canadian is digital and online and if a company isn’t meeting Canadians where they are, it is failing as a business. “Only together,” he explained, “can businesses and consumers create amazing products.”
Liam is a marketing and communications professional currently living in Toronto.
A global career has taken him from Edmonton to Copenhagen and Hong Kong where he has specialized in online marketing, social media and copywriting. He is available for freelance writing and marketing projects and can be reached at email@example.com
or at linkedin.com/in/liamodonovan.