CAMP Favorite Marketing Blog this Week July 15th, 2016

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Hi CAMP’ers let’s end the week with amazing reads! CAMP’s is here with the weekly roundup of our favourite marketing blogs. Please take a look below for the complete posts: Worst PR Advice … Ever by McCabe Marketing, points out bad marketing advice and how many of those tips are transferable to the grey area of Public Relations Marketing. The article highlights seven commonly heard things about PR that we should avoid and the individuals who provide such information. 5 Tips to Better Web Design outlines that a good website should always converse to your demographic and align with your overall business, rather than being designed in a manner that you think works best. The article stresses the importance of focusing on  knowing who you are as an organisation what you can do to help, colour, imagery, layout, copy and  messaging so that you  improve your site without an overhaul. Check out the post written by Hardboot for an in-depth insight on how to make your website a better experience for your consumers. Avoiding Duplicate Website Content From Other Sites by McCabe Marketing outlines the harmful effects of having duplicate content on your website and its influence on your overall  web ranking on search engines. As business owners, we all want the best content for our website as it pulls users to your site and increases its overall stickiness. Even though other websites are amazing sources, the article further highlights that the improper use of these sources can negatively affect your SEO.  Check out this amazing post for ways to properly and legally utilize duplicate content from other websites to build your sites and not hurt your SEO. Why You Should Consider SMS Marketing , SMS messaging is steadily gaining traction however it is the most underestimated tool by marketers. SMS can be more that just informal communications between friends and not many companies realize its huge potential when it comes to reaching a huge audience. This simple and independent platform is ideal for short and sweet marketing messages for your markets. Check out EliteEmail for more insights and advantages of incorporating SMS marketing. Influencer Marketing: Putting Your Customers at the Heart of Things points out that influence marketing is an increasingly important customer acquisition and retention strategy, which involves focussing your social media outreach on one person or a select group of people within your market who may be able to influence others to purchase your products or services. The article outlines the importance of paying close attention to your market, personalized messaging and why this can be a huge boost for your brand to grow its sphere of influence and revenues. Checkout Treefrog Marketing for more on this post. About Us: The Canadian Association of Marketing Professionals (CAMP) is a not for profit professional organization of marketers of all types. We are committed to providing an environment of collaboration and opportunity for marketers. Established in August of 2014, CAMP provides education, professional development, networking, awards, and mentoring for Canadian marketers. Find out more about us here.  

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