CAMP Favorite Marketing Blog this week July 26th

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This week’s amazing reads! CAMP is here with the weekly roundup of our favourite marketing blogs. Please take a look below for the complete posts: Saying “no” in Business: The Advantages of Missing Out! Outlines that we are living in a time where we are constantly working in order to keep pace with competition as well as looking for the next breakthrough that will help us shoot ahead of the competition. However, the innate drive that we have for success causes knee-jerking “yes” that are not in line with our business goals and growth plans. Thus, causing your business to miss out an even better opportunity that aligns with your business that comes your way. Check out Hardboot’s post on how to save you and your business time while keeping you on your growth plan. FROM POKÉMASTER TO PAYING CUSTOMER – WHAT THE EARLY SUCCESS OF POKÉMON GO MEANS FOR LOCAL BUSINESSES Highlights that with all the buzz surrounding the Pokemon go app and the games ability to get individuals to go outside to catch Pokemon meanwhile exploring the city, may have already start benefiting local businesses in many ways. Check out The Mad Mix for more on how businesses are turning Pokemon go users into paying customers What Is Evergreen Content And Why Should I Care About It? by Lyra Communications Outlines that if your content is entirely based on current trends and other time sensitive constructs, it will be hard to recycle. Meanwhile evergreen content doesn’t include a specific date or time period it bypasses trends and cultural specifics. Check out this amazing article for examples of this type of content why it works so well and how it can help save your business money. Pricing. Are you GM, GM’s Suppliers or Smarter by Successiory highlights the importance of pricing within your business and how easy it is to make similar mistakes as GM and their suppliers in regards to the fallout of discounting and low pricing. Check out this amazing post for solutions on how to prevent your business from entering heartbreaking situations when it comes to cost and pricing. About Us: The Canadian Association of Marketing Professionals (CAMP) is a not for profit professional organization of marketers of all types. We are committed to providing an environment of collaboration and opportunity for marketers. Established in August of 2014, CAMP provides education, professional development, networking, awards, and mentoring for Canadian marketers. Find out more about us here.

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