CAMP Favorite Marketing Blog this Week June 21st

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Hey CAMPers, It`s officially the beginning of summer! Cool down with some amazing reads from our favorite marketing blogs by our members for this week. Please take a look below and check out the complete post for more. How to save time by Recycling Content focuses on the importance of recycling content and how this strategy differs from simply sharing content across platforms. Recycled content helps to boost your SEO through specific targeted keywords or phrase for a wider audience reach. Utilization of this strategy is a great opportunity to consider audience, context, and relevance as you renovate existing content for a different group with minimal effort. Check out Lyra Communications for more on this post. LinkedIn Sponsored Updates – a new way to reach your target audience! Points out that professionals on LinkedIn platform tend to look for content that is relevant to their industry and business practices. With sponsored updates you can ‘sponsor’ your company LinkedIn page updates and content and it will appear in the LinkedIn feed of any LinkedIn member, and not just those who are following your page. This tool lets you fine tune your desired target audience based on set criteria. For more on sponsored updates and the benefits thereof, check out Green Lotus. THE DANGERS OF VALUING QUANTITY OVER QUALITY MARKETING by Songbird Marketing emphasizes that whether you are a solopreneur, small business owner, or a marketing executive at a global company, you will always have to make decisions when it comes to your marketing strategy. The article highlights four key focus areas around the topic its dangers, and how not taking this outlook into consideration will hold you back in your marketing and communications strategies. WHAT’S A CDN AND WHY WOULD I WANT ONE FOR MY WEBSITE? A Content Distributed Network (CDN) is a network of servers around the world that help to make your website faster. This amazing post written by The Story Web Design Marketing looks into why it is important, reasons why it is necessary  to have basic CDN for your website, how it helps with security, and the cost of implementing such network tactic for your website. 6 Things To Avoid In Your Email or Social Media Efforts outlines that it is easy to turn off a group of customers or ‘potential’ customers with business related social media habits, whether it may be blogging, tweeting, use of Facebook, or simply sending emails, can be treacherous. The terrible part is that you might not even know you are doing it! Check out Empression Marketing blog post for six things you’ll want to avoid doing in order to keep readers from hitting the feared “unsubscribe” button.   About Us: The Canadian Association of Marketing Professionals (CAMP) is a not for profit professional organization of marketers of all types. We are committed to providing an environment of collaboration and opportunity for marketers. Established in August of 2014, CAMP provides education, professional development, networking, awards, and mentoring for Canadian marketers. Find out more about us here.

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