CAMP Favorite Marketing Blogs for This Week! August 16th, 2016

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Hi CAMP’ers, it’s the start of another cool beautiful week and CAMP is pleased to share our best marketing blog picks. Please take a look below and check out the complete posts from our members. Who’s Counting? Quality Vs. Quality in Social Media highlights that in the era of social media where a lot of emphasis is placed on getting additional fans, followers, and subscribers it’s easy to be on the edge about increasing your connections on these various platforms. So should you be solely focused on acquiring people to connect with online? Check out Empression’s post for more insights.      Why SEO & Content Marketing are Inseparable too often the relationships between content marketing and SEO marketing are confused, which is mainly due to the lack of understanding of what is SEO. In short, SEO revolves around content marketing which creates value. Check out Tastic Marketing blog posts for more in-depth knowledgeable insights and how to utilize these tools to your advantage. DOES ANYONE HAVE A “SPECIAL RELATIONSHIP” WITH GOOGLE? by The Story Webdesign & Marketing, outlines that there is no one that can get you the inside track on Google in order to get you to increase your overall rankings in comparison to your competitors. The reason for this is that the search engine giant has no ties with companies as no one can guarantee number one rankings on Google. Check out this incredible posts and learn how to avoid people making such false claims and the process of how to accurately choose reputable SEO companies to help grow your business. Twitter ads: The Pros, the Cons & Everything in Between Twitter has introduced it’s very own advertising features that’s particularly aimed at small businesses. The advertising platform offers all the major features of ads on other platforms such as pay-per-click (ppc) and display ads which are unfortunately still limited to the all too familiar with 140 characters to sell yourself. Overall twitter advertising is valuable. Check out Ignite Digital’s posts on pros and cons and the two aspects you should understand to decide whether or not this is the tool for you. CHATBOTS – THE VIRTUAL ASSISTANTS YOU NEED TO KNOW ABOUT Earlier this year Facebook introduced its use of Chatbots for their Messenger App Chatbots provide curation. You can tell this bot exactly what you want to find, and have it presented to you instantly. Obviously, this does depend on how the particular company has built the bot, and the purpose that they intend to use it for. Check out The MAD Mix post for more on the new gadgets and ideas on how one can integrate chatbots into your marketing strategy.   About Us: The Canadian Association of Marketing Professionals (CAMP) is a not for profit professional organization of marketers of all types. We are committed to providing an environment of collaboration and opportunity for marketers. Established in August of 2014, CAMP provides education, professional development, networking, awards, and mentoring for Canadian marketers. Find out more about us here.  

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