CAMP Favorite Marketing Blogs This Week August 4th

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Here we are again with another hot day! CAMP is pleased to share the list of favourite member marketing blogs to cool down with for this week. Please check out our listing for some ingenious tips and knowledge from our members. 6 COMMON MISCONCEPTIONS ABOUT BRANDING outlines that branding can have a variety of meanings to different people whether they are in the process of developing a brand from scratch, or revamping a brand’s image. Overall for many branding can mean much more than what they think it is, meanwhile for others it is a bit less. In spite of where you’re at on this subject, Songbird Marketing Communications posts summaries 6 frequent errors that one should avoid. Instagram Stories Are Here Instagram wants to hone in on the Snapchat market, by introducing Instagram stories. Although there are many similarities between the two they’re still quite different. Check out Candybox Marketing for 10 cool facts about Instagram Stories. COMING IN LIVE – WHY LIVESTREAMING MAY BE TWITTER’S LAST HOPE – Early this year twitter released their quarterly figures, which weren’t as exciting. Over the months the media giant has made many changes to the social network in an attempt to keep the ball rolling, and turn things around for the twitter platform. Some of the major changes for twitter is the removal of the 140 character limit, and the retweet yourself option. However, all of these minor changes will soon be surpassed with the line-up for high-profile live streaming. Check out this amazing post by The Mad Mix for more insights on why this route is Twitter’s last hope Mixing Right and Left Brain Thinking in Email Marketing by Elite Email outlines that there is a transformation in marketing. Formerly advertising agencies were often filled with people who created engaging copy images that were big, bold and didn’t always work. Increasingly this transformation has led companies still hiring creative gurus, but leaving them with a need for analytic types who can measure the results, provide feedback and get the creative types to tailor their marketing campaigns to what seems to measure up. This can be seen as mixing both left and right-brained types. Check out this post for more on how to integrate both spectrums into your marketing efforts in order to generate success. About Us: The Canadian Association of Marketing Professionals (CAMP) is a not for profit professional organization of marketers of all types. We are committed to providing an environment of collaboration and opportunity for marketers. Established in August of 2014, CAMP provides education, professional development, networking, awards, and mentoring for Canadian marketers. Find out more about us here.    

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