CAMP Favourite Marketing Blogs for This Week! October 3, 2016

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CAMP is pleased to share the list of favourite member marketing blogs for this week. Please check out the posts below for some ingenious tips and knowledge from our members. Found at candybox marketingDear Business Owner, Your Website SUCKS provides us with 4 common mistakes companies make on their website: I want my website to look like it was made in 1998, the use of that picture of the girl wearing a headset, I want my contact button to play hide and seek with my customers, and I want my customer’s name, phone number, credit card information, and the colour of their favourite socks. In order to combat these mistakes, business owners must make sure that they keep their website up-to-date, that they use their company’s own images rather than common images from the internet as it will create more authenticity, that the company’s website is user friendly, and for the website to be simple and significant. Found at Green LotusWhat are the benefits of optimizing multi-language & multi-region/country websites? Sales and conversation will rise significantly for websites that are able to optimize multi-language and multi-region/country websites. Some of the best practices for translating one’s content to different languages are: starting keyword research in native language and carrying over to the foreign language, use real/native speaker of the language you’ve targeted, pay great attention to used nuance of the other language, make sure translated copy conveys same message as native language, and make sure used terms do not have negative meaning in foreign language. The Story Marketing and design gives us insight into: Website security. Does it matter? What can I do about it? Website security is becoming more and more important as technology advances. On average, 30,000 websites are hacked per day. Steps that can be taken to protect your website from being hacked are: hosting, which provides security to protect your website, Wordfence which can regularly monitor your website, backing up your website constantly, keep everything up to date, or using an Advanced CDN which distributes a cached version of your website into many servers around the world. The Verbaccino provides us with: Expert Takeaways for Worldly Marketers The world is moving mobile, meaning businesses must make their websites mobile friendly. Most of the world uses smartphones meaning mobile optimization cannot be an afterthought for businesses. It is a must to design your content with mobile users in mind from the start. Empression helps us understand: The importance of managing your client database Keeping a current, up-to-date, and accurate contact list is more important than ever for a company. Updated contact lists give a company the ability to have improved productivity, timely follow-up, improved company reputation, and one’s marketing budget can be used more effectively with targeted email campaigns. These advantages can all go a long way in improving customer relationships. About Us: The Canadian Association of Marketing Professionals (CAMP) is a not for profit professional organization of marketers of all types. We are committed to providing an environment of collaboration and opportunity for marketers. Established in August of 2014, CAMP provides education, professional development, networking, awards, and mentoring for Canadian marketers. Find out more about us here.

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