Leveraging a Digital Marketing Toolbox to Achieve your Goals by Robert Burko – Friday, October 6, 2017- 10 a.m.-12 p.m. at RHPL Meeting Room A:
Today’s digital landscape presents a world of opportunities for marketers to grow their business. There are so many online tools that can help you attract new customers and strengthen your relationship with existing clients. But with that many options, where do you begin? How do you do it? What tactics work best for your unique business? Navigating this terrain does not have to be difficult, time consuming or overly costly. By executing on the right tactics in the right way, you can drive awareness, increase engagement, and boost conversions to help push your organization forward. This presentation will explore tactics involving website optimization, search marketing, social marketing, email marketing, and more with tips and tricks to give you the edge you need. You’ll walk away with actionable plans to put together a cross-channel marketing mix that delivers the best possible results and greatest ROI.
Robert Burko is President and Founder of Elite Digital (http://elitedigitalagency.com/
) and Elite Email (http://www.eliteemail.com
), world leaders in digital marketing solutions. As one of Canada’s chief digital marketing specialists and CASL consultant to some of the biggest corporations in the country, Burko has appeared on national television, radio, podcasts, and in countless print publications and blogs across North America. Burko authored the CASL Survival Guide and has been a keynote speaker on the subject at events across Canada the USA. Burko is also a professor of Digital Marketing & Social Media at Seneca College in Toronto.