Marketing Trends 2016

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Every year, industry thought leaders play Nostradamus to forecast marketing trends for the upcoming year. “What’s Hot?” and “What’s Not?”  are questions that repeat themselves every year, and 2016 is no exception. As we usher into the New Year, CAMP brings to you advice from seasoned marketers about the latest in Marketing trends for 2016 and how it will affect us as marketers. Details: Date: January 27th, 2016 Time: 6:30 pm to 9:00 pm (presentation starts at 7 pm) Location: Uberflip, 135 Liberty Street, suite 401, Toronto, ON  



Randy Frisch, Chief Operating Officer of Uberflip Canadian Association of Marketing Professionals - CAMP Randy is the co-founder and COO of Uberflip, a company focused on that strategy, operations, marketing and sales work in harmony to guide the company towards growth and profitability. Randy is an engaging speaker, thought leader, team builder, and a hockey nut.     Jeffery Potvin, CEO, Hardboot Inc.   Canadian Association of Marketing Professionals - CAMPJeffery Potvin is an entrepreneurial executive with a proven track record in reinventing online marketing and customer experiences for Loblaw, Kaboose, Bayer, First National and BVD, just to name a few. A strategist at his core, Jeffery is recognized for using his analytical skills, insights and a tenacious attitude to deliver solutions that drive product innovation, organizational improvement and overall business growth to a diverse range of industry verticals, from financial to pharmaceuticals, and everything in between. Today Jeffery is CEO and the “Chief Ideator” behind Hardboot Inc., a custom software development company that delivers end-to-end digital product solutions and project management to over 30 clients.   Canadian Association of Marketing Professionals - CAMPJon Rosemberg, Director of Strategic Sourcing, Walmart Canada Before joining Walmart Canada as the Strategic Sourcing lead for the Marketing team, Jon’s most recent engagement was with Aimia, the loyalty company that runs Aeroplan, among other programs. He also spent 4 years at Sears Canada leading procurement and cost-savings initiatives with a focus on Marketing. Before that, he was in Venezuela, where he worked with Procter & Gamble, led operations and marketing for Confecciones Paramount, a menswear manufacturer, and started a marketing consulting business. Jon has an MBA from Cornell University and Queen’s University, a Bachelor of Arts in Political Science from McGill University and a post-graduate degree from the Fashion Institute of Technology in New York. Sean Stephens, CEO, Treefrog Inc., LassoSoft Inc., and PerfectlySoft Inc. Canadian Association of Marketing Professionals - Sean Stephens TreefrogSean Stephens launched into the world of the web in 1997 when dot-coms were plentiful, and the rules were changing on a daily basis, as they continue to do. In 2001, Sean moved into his current role as CEO, and Treefrog has continued to grow since that time. Under his leadership, Treefrog has achieved recognition for growth and innovation, including the Bell Technology Award and Business of the Year awards in Newmarket and Aurora. Most recently he was awarded Entrepreneur of the Year in 2015.In 2010, he acquired the intellectual property of the Lasso programming language and rebranded under a new company name, LassoSoft Inc.   Canadian Association of Marketing Professionals - CAMP Panel Moderator: Sarah O’Connor, Editor, Direct Marketing Magazine Sarah O’Connor is the editor of Direct Marketing magazine (, Canada’s leading publication about targeted, customer-focused marketing and sales, including direct mail, mobile marketing, fundraising, loyalty marketing, CRM, data analytics and more. She is always on the lookout for emerging stories and new expert contributors and can be reached at or @DMNCanada.  

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