Social Media – Susan Kates

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Getting to Yes in a Social Media World – September 27, 2017 Ryerson University Student Learning Centre (SLC) Floor 5 – Room 516 Getting to YES in Today’s business environment represents an interesting challenge. Boomers and Millennials currently purchase most goods and services in Canada, yet have very different ways of making decisions and exhibit different buying behaviours. At the same time, “digital” has become the new norm. As companies seek to satisfy the needs of both audiences, establishing trust and credibility through social media platforms has become as critical to your brand building process as other online activities – and all needing to dovetail with more traditional marketing communications vehicles, where appropriate. This presentation offers a few tips on how to use social media effectively to be heard above the clamoring hordes – in ways that work for boomers and millennials, for both B2B and B2C clients.   Susan is a natural storyteller.  She has stories to tell from her over 30 years in business to business to business to consumer marketing career. Her strength is in approaching everything through a marketing and branding lens. She has reinvented herself by returning to school and obtaining an MBA, graduating in 2011. In addition to being a marketing consultant to small business, Susan is also a Professor at Centennial College and Humber College teaching students how to brand themselves through both online and offline tools. She is also an Experiential Learning Coordinator, helping find internship opportunities for post-graduate International Business and Project Management students. Click here to register. 

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