Social Selling – What you need to know
It’s the next evolution to your social media strategy, and it’s becoming one of today’s hottest topics. This panel will look at leading social selling campaigns and plans, examining how you can implement a social selling plan that increases your brand’s reach and improves sales.
The Canadian Professional Sales Association (CPSA)
Moderator: Kim McLaughlin
Kim McLaughlin has been running Lyra Communications for over seven years. They are one of the few social media agencies in Toronto that focus exclusively on executing social media for small and mid-sized brands. Her team regularly works with profit 500 companies like Steeped Tea Inc and Akendi Inc, and she specializes in servicing professional service firms. Kim recently spoke at the Legal Network International conference held at the New York City Bar Association, where she showed lawyers from around the world the ins and outs of LinkedIn for business.
About our Speakers:
is the founder and CEO of BizON. BizON is a online marketplace where people can buy, sell and grow businesses or franchises every day. Through his commitment to social selling and branding he has been doing a terrific job attracting & connecting buyers and sellers by providing them with a positive user experience that is seamless, resourceful and supportive.
has provided social media strategy and social selling services to numerous mid to large enterprises.He has spent the last twenty years working in Information and Communication Technology (ICT) spanning social media, wireless, and e-business.He holds a BA in Economics from Laurentian University, a BFA in Film Production from York University, and an MBA from the Rotman School of Management at the University of Toronto. He also taught entrepreneurship at OCAD University and currently teaches Digital Strategy at the University of Toronto’s School of Continuing Studies.
is an Account Executive at Influitive, a technology company that helps B2B companies mobilize their community of customer advocates for more rapid and profitable revenue growth. He joined in a sales development capacity in 2014, consistently and rapidly exceeding quotas and sourcing key customers including SAS, IBM, and HP. Prior to Influitive, Peter worked in business development at Intelex Technologies, sourcing the biggest deal in company history. Peter Guba is also a self-proclaimed “philomath” – a lover of learning, constantly consuming new information which he strives to share with his prospects, accounts, and the community.
The Canadian Professional Sales Association provides professional salespeople with the tools, support, training, and resources they need to succeed. The association’s 27,000+ members include senior executives, entrepreneurs, sales managers, sales representatives and sale agents. We help them reduce costs, increase efficiencies, develop themselves and their teams, and reach new heights in sales. CPSA members enjoy exclusive benefits and discounts, top-notch sales and professional training, powerful tools and resources, and an active cross-country community of sales professionals.