Storytelling as Strategy

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View Recap Here Storytelling as Strategy: We’ve all told stories in our lives whether they were ghost stories at a sleepover or stories about the crazy day you had. As content marketers, we need to harness this natural ability for storytelling and use it in our strategies to create more engaging and human content. Details: Date: Wednesday, February 22 Time: 6:30 to 8:30 pm Location: Uberflip, Liberty Market Building, 1A7, 135 Liberty St #401, Toronto, ON M6K Learn how to craft content to specifically suit your audience and focus on storytelling to grow your brand. What you will Learn About Storytelling:
  •  What a story is and what it’s not
  •  What makes a story “strategic”
  •  The critical importance of story structure
  •  Why Big Ideas are critical and how to uncover them
  •  The importance of drama and conflict
  •  The importance of forward-motion
  •  How these principles apply to business storytelling
Our Speakers Kelly O’Hara, Product Marketing Manager, Uberflip. Storytelling as Strategy Kelly has bounced between product and content roles throughout her career in the tech industry. When not creating better experiences for her customers, Kelly enjoys reading murder mystery books, hanging out with her dog, and exploring her new home in Toronto.       Nesh Pillay, Vice President of Marketing, EQ Works. NesNesh Pillayh is a former journalist who covered international advertising and marketing as a founding reporter of The Drum’s New York team. After learning the ins-and-outs of marketing, PR, and branding from “the other side,” she started Press Pillay, a PR agency focused on digital marketing start-ups. Most recently, Nesh joined Toronto-based EQ Works where she continues to learn and embrace the art of “marketing for the marketer.”             Free for Members: Register on Picatic  $15 for Non Members: Register on Picatic  Become a Member      

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