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Great Networking: A Night to Remember
CAMP - Luigi Presta

Luigi Presta of thinkCompass illustrates the power of great networking at CAMP’s July 29th event

It was a full house on Tuesday evening at CAMP’s Unlocking the Secrets to Great Networking, an excellent session facilitated by the incomparable Luigi Presta of thinkCOMPASS. With years of experience building a multimillion dollar digital marketing agency, Luigi sits on the board of 30 different not for profit and charitable organizations – a resume that he’s helped cultivate through the careful art of networking. “What time did tonight’s session begin?” he asked the group as everyone took their seats. 7:30, we replied. “And what time did you arrive?” he asked. 7:30, said some. Others 7:15. A few minutes late, said a few. “If you’re not at an event 30 minutes early, don’t bother coming.” He told us with a grin. And we were off, our first nugget dispensed. Luigi’s laid back attitude was inspiring, as he had the group out of their seats and connecting with others within minutes. The energy was contagious and soon it was difficult to corral folks back into their chairs. Turns out this networking thing is actually pretty fun, once you learn the careful art of it.
Canadian Association of Marketing Professionals - networking secrets

Our attendees as part of our networking exercise.

Here are the top tips we learned:
  1. Networking happens before an event, not during. (see Luigi’s point above).
  2. Research your events. Don’t just show up to an event because it seems like a good idea. Make sure you’re going to the right ones, where you’ll make the connections that matter. Our time is valuable, so make the most of it.
  3. Manage your time. Make the most of the time you have by working the room effectively – allowing enough time to connect, but not too much time to miss out on other contacts. Five minutes with each contact is a good rule of thumb, but you must determine what works for you.
  4. Be prepared to give and take. Networking is about making a connection, not about telling someone what you do. Listen, discuss, and be respectful. If you find yourself in a situation where you need to move on, find creative ways to do so.
  5. Follow up. The most important part of networking is the follow up, which should happen the same night or the next day after you meet. Leave this task too long and you run the risk of that person forgetting you.
One of the great advantages of having a large group of marketers in a room is that no one needs too much encouragement to dive in. Our attendees were animated, positive, and completely game to make new contacts.Thank you to all who attended our session – we learned a lot! Now, let’s all get in touch, like, immediately!
CAMP Networking

Some of our attendees enjoying the early networking opportunities

Canadian Association of Marketing Professionals

Some of our CAMP Networking attendees enjoying the opportunity to network before our session

Canadian Association of Marketing Professionals

Our CAMP attendees making some new contacts on July 29

Canadian Association of Marketing Professionals

Some great contacts were made at our session – we’re so thankful to have met so many wonderful marketers!

  Raised in a small town in Newfoundland, Nadine headed west after graduating and fell in love with the bustle of Toronto. Her true passion is marketing and she’s spent the last 15 years in marketing roles, and is the co-founder and CEO of the Canadian Association of Marketing Professionals (CAMP). When she’s not connecting with other marketers through CAMP, Nadine is at the soccer field, gym, or swimming pool cheering on her two favourite munchkins, trying not to become that mom everyone fears.  

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