How to Market Yourself Online

Print Friendly
A natural sales professional can sell almost anything, but selling ‘yourself’ is a totally different ordeal. In the world of marketing, potential clients and customers won’t buy what you’re selling until they know who they are doing business with pretty well. With a regularly updated blog, marketing yourself online isn’t hard at all. A masters in computer science online student can present him or herself online as an expert, making marketing efforts much more quickly recognized and accepted by wider audiences. If you want to know how to market yourself online as an expert, a peer, or even as just a friendly novice, here are the steps that you should take to get your start via the internet.

Choose one Marketing Platform at the Onset

Some online marketers begin with just a single platform when they decide that they want to make their online presence known. This might mean using videos to get viewers to pay attention to your short and well constructed messages. For others, email newsletters are a much better way to market themselves online. All you need to do is pick a single platform, and then continue what you’re doing with some regularity. Between studying for an online masters in computer science and beginning to present yourself as an online authority on a related topic, your marketing efforts will be recognized.

Open New Channels of Communication

In the very beginning, you may not be able to see how developing marketing content has a positive effect on your online career but after you start to open new channels of communication it will be obvious. In conjunction with a personal blog or even a video sharing platform, you should show people on the web that you intend on operating in your chosen niche for a while. You may do this by writing guest posts or presenting white papers, or even releasing Q&A session transcripts. You have to work hard as your own advocate, reiterating salient points made in the past as well as future predictions.

Use Social Proof

One benefit you should notice as a result of marketing yourself online is that generating social proof should come easy. By now, you should have quite a few people helping to promote your brand. When you publish a new blog post, your website traffic statistics should be showing more visitors reading your content and more people in the industry will be weighing in. The social proof should not only speak for itself, but a link to any of your profiles needs to be buzzing with activity. Marketing yourself online successfully requires you to be consistent, even when you want to take time off and focus on other things. Even if you spend lots of time in the planning phase, developing an online persona that is the right blend of entertainment and information, you probably will still need to write up lots of blog posts before you get any results. If you can be consistent and refuse to panic when things aren’t looking well, marketing yourself online will lead to a better future.

Leave A Comment

You must be logged in to post a comment.