FOR IMMEDIATE CIRCULATION
Toronto, February 11, 2016
OOH Campaign Invites Public to Name the Pandas
In celebration of the Chinese New Year, the Toronto Zoo and the Out-of-Home Marketing Association (OMAC) and their members – Astral Out-of-Home, Clear Channel Canada, Lamar Transit, OUTFRONT Media, Pattison Outdoor and Quebecor Media Out-of-Home launched the Toronto Zoo’s ‘Name our Cubs’ campaign.
Starting February 8th and running until the end of the month, OMAC members have donated advertising space on multiple OOH formats in several markets across Canada. “On behalf of the Toronto Zoo and its stakeholders, we are extremely grateful for the generous support from the members of OMAC to engage Canadians to help name the first giant panda cubs born in Canada, and to bring heightened awareness to our giant panda conservation program”, said John Tracogna, Chief Executive Officer, Toronto Zoo.
OMAC is responsible for promoting the benefits and effectiveness of out-of-home media to advertisers and advertising agencies. OMAC seeks to develop and implement new initiatives that serve as a resource to the industry and increase understanding of out-of-home media.
OMAC members include Astral Out-of-Home, Clear Channel Canada, Métromédia+, Lamar Transit Advertising, OUTFRONT Media, PATTISON Outdoor Advertising and Quebecor Media Out-of-Home. OMAC members support the communities they do business in by donating more than $24 million annually in advertising space for charities and non-profit organizations. For more information visit www.omaccanada.ca
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