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In today’s blog, we return once more to the Student category of the 2016 CAMP Marketing Awards where we’ll take a look at an exciting new marketing blog started by two young up and coming marketers based here in Toronto. The MAD Mix is the brain child of recent grads Malick Ba and Dakarai Turner and has grown from a small marketing blog to become a premier destination for informative and creative commentary on the marketing and advertising industry. Marketer of the Year Student The blog features fresh content posted every Tuesday and Friday and covers a wide range of topics including sports, commercials, pop-culture, music and more. With an eclectic mix tackling everything from Harambe’s internet meme takeover to H&M’s latest marketing campaign starring Kevin Hart and David Beckham, the MAD Mix is shared from the perspective of the young advertising and marketing professional. “The MAD Mix was created with the purpose of providing a platform for youth and student marketers to speak about the world around them from a marketing perspective,” said Turner. “We wanted to not only create a platform that would help us in the future, but one that could help others as well.” As students in the Advertising and Marketing Communications program at Humber College, Turner and Ba were often encouraged to have written work that they could showcase online. They took this to heart and today the blog has had over 25 guest writers and is fast approaching the 100th blog. As the blog grows and evolves, Turner and Ba would like to get more involved with students to give them a platform to voice their opinions on current trends, sports, brands and more from a marketing perspective. “Our vision for the MAD Mix is to stick true to the slogan ‘The Voice of Youth Marketers,’” reiterated Turner. In addition, they hope to move into the video space, which would include filming weekly recaps and interviewing local marketers and students excelling in their field. The MAD Mix While it’s taken many years and plenty of hard work for Turner and Ba to get were they are today, they believe that having a true passion for the industry is absolutely important for a young person to succeed in the industry. “It is evident that students that do the best are the ones that have a genuine interest for all things advertising and marketing,” they explained. “On top of that passion needs to be an ambitious and “self starter” attitude.” The Men Behind the MADness With an academic background including a Bachelor of Arts in Communications with a minor in Sociology from the University of Ottawa, Malick Ba is currently working as a Coordinator at Media Experts-a division of IPG Mediabrand. Since starting the MAD Mix, he has written several articles that have received positive feedback including “The Relevancy of Kanye West.” However, he also believes some of the best content on the MAD Mix comes from the blog’s guest writers including Jackie Heintzman who wrote “The World of Not-for-Profit Marketing.” Dak Turner is a recent grad from the Advertising and Marketing Communications program at Humber College and is currently completing an internship in account services for an ad agency in Toronto. While be believes that each of his blog posts is better than the last, he has a soft spot for one of his most recent posts, “Blogs Out for Harambe: Why the Meme Can’t Be Stopped,” which he says “basically wrote itself.” Related Links The MAD Mix is a finalist in the Student category for our 2016 CAMP Marketing Awards. Winners will be announced at CAMP’s Awards Gala on November 2nd. To learn more about the event, please visit: About Author: Liam is a marketing and communications professional currently living in Toronto. Liam O'Donovan A global career has taken him from Edmonton to Copenhagen and Hong Kong where he has specialized in online marketing, social media and copywriting. He is available for freelance writing and marketing projects and can be reached at or at

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