Tips for Marketing a Health Care Practice

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As you near the end of your studies for your health care law degree it’s only natural to start thinking about your future career. If that future happens to be running your own health care practice, then you will need to brush up on your marketing skills as well. Sure, your masters in health policy has taught you all you need to know about healthcare law, but how do you get the word out that your practice exists and is taking on clients? We’ve put together some tips you can use that will help you market your health care practice.

Start with a Plan

The very best place to get started is in writing a marketing plan. It’s best to write out a one year, five year, and 10 year plan. As your business grows and expands, the marketing plan should also change, which is why you will need different ones. During the first year the emphasis will clearly need to be about building your brand and getting the word out there. Your plan needs to discuss clear and defined goals that you wish to achieve during that time. A breakdown of how you plan to achieve these goals is also necessary.

Build a Professional Web Page

Next you want to work on building a professional looking web page. Your web page should be a source not just of contact information, but general information about health care law, when it’s necessary to contact a lawyer, how they can help, etc. You want people who visit the site to be able to gather information that will help them make the move to call you. After the website is live, put in the time to update it on a regular basis. This will help to attract visitors and make it look credible.

Advertise in your Niche Area

You want your practice name and contact information to show up anywhere potential clients may look. This means advertising next to listings for health care facilities and offices. This can include newspaper ads, television ads, radio ads, etc. These are the traditional advertising routes, but remember your webpage is a great place to advertise as well.

Put Emphasis on Referrals

Referrals will likely end up being the backbone of your business, so with that said you want to encourage them at all times. When a client is pleased with your services, be sure to ask them to refer you to others. Word of mouth can end up being more lucrative than all of the traditional and digital means of advertising and marketing.

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