What’s The (Not so) Secret Sauce of Global Marketing?

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This blog was originally posted on Founding Member Verbaccino’s blog. To view the article in its original format, please click here CAMP - Canadian Association of Marketing Professionals In my previous blog post, I talked about why, in this day and age, it’s so important to think outside the English-speaking box and translate your web content into other languages. Of course, it’s a favourite message of the language-services industry. Translation providers have a vested interest in convincing you that, to be competitive in today’s global marketplace, a multilingual website is essential. Go ahead and call us biased. But it’s hard to argue with the statistics. According to the October 2015 data from W3Techs, almost 55% of all the web content out there is still in English. Meanwhile, the latest report from Internet World Stats shows that non-English speakers now represent 74% of the world’s active Internet users – and that percentage is growing every year, as Internet penetration rates in non-English-speaking countries increase. Research conducted by the Common Sense Advisory has demonstrated over and over that an investment in languages contributes to a company’s growth and competitiveness. According to a new study“63% of global brands recently reached more customers by increasing the number of languages on their websites”. It makes sense: the more languages you speak, the more people you can connect with. The more multilingual your website is, the more visitors you can attract, and the more customers you can gain. To continue reading click here About the Author: Canadian Association of Marketing Professionals - Founding MemberKathrin Bussmann is the multilingual Founder of Verbaccino, where the focus is on international and global marketing. Services include web content creation, social media strategy, translation and localization. Kathrin’s mission is to help businesses think outside the English-speaking box and grow beyond their current borders. To find out more about Verbaccino and its services, please visit www.verbaccino.com or contact Kathrin at kathrin@verbaccino.com. You can follow Verbaccino on Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram, and WordPress. For current news and views related to international marketing, check out Verbaccino’s curated selection of articles on Flipboard, and subscribe to Verbaccino’s monthly newsletter, The Worldly Marketer.

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