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Marketing as an industry,  has a rich history. From the “Mad Men” of Madison Avenue in the 1960s to today’s modern advertising agencies, the industry has been shaped and changed by society’s tastes and preferences of the time. But, where is marketing headed?  What does the future hold for this timeless industry? A Greater Shift Towards Interaction Increasingly, marketers have been creating campaigns that interact with the target audiences.  Using tools such as virtual reality (VR) and GIF-based content, audiences are meant to interact and become a part of the ad rather than simply viewing it. This line of thinking promotes a greater association with a given brand and seeks to increase brand loyalty among target audiences. More Push for Online Content Expect Digital Marketing to continue its upward growth.  With more people choosing to shop online rather than in stores, advertisers need to reach users at the beginning of their buyer’s journey (i.e. when they are searching for products and services online).  Agencies will probably invest in greater techniques in ad design and search techniques going forward. Concern for Security With GDPR coming into effect in May, concerns about protecting client data will be forefront in the marketing industry.  Knowing how and when to contact your audience or show them an advertisement could be the difference between success and an agency having to pay a large fine for going against GDPR compliance.   Marketing in the Future Marketing is a diverse field.  With new creative and analytical tools, marketers are able to find new ways of telling a brand story and reaching out to existing and new customer bases. While the future looks to be filled with more interaction, online content, and security protocols, the fluidity of the marketing industry indicates that we could see another shift in our not-too-distant future. Where do you think the future of marketing is headed?   Courtney Rosebush, Content Contributor LinkedIn: Twitter:  

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